Jose Mourinho has today outlined his vision for Manchester United and the squad for the following season and beyond. He's never been a manager to shy away from ambition and stating his desire to achieve in public and today was no different.
After a couple of years of rebuilding and recovery after Sir Alex Ferguson's retirement and managers targetting a top four place in the Premier League, Mourinho has set his sights on winning the title.
"The last three years, I want to forget. I don't want the players to start by thinking we have to do better.
Doing better is to finish fourth. I want to be aggressive - we want to win."
That statement alone will send a message to the players that Jose wants the best and anything below that is not acceptable. He has a record of making huge demands on players in the first couple of seasons he is at a club and they normally respond positively to it, with many players willing to put their bodies on the line for him.
The odds of Man United winning any major trophy under Mourinho this season are 6/5, which given Mourinho's early record at clubs looks a sensible bet. They are second favourites for the Premier League title, behind Pep Guardiola's Man City, at 4/1.
Given Mourinho's home record with all of his previous clubs, going 150 home league games unbeaten, another bet that stands out is Man United to go the whole Premier League season without being beaten at home, at odds of 8/1.
On the flip side, if you fancy Mourinho's bad time at Chelsea to continue, the best odds of Man United to not win a trophy at all are 8/13.