DraftKings and Molson Coors Team Up For the $500k High Stakes Beer Ad

$500k High Stakes Beer Ad

Molson Coors, led by their high-performing brands, Coors Light and Miller Lite, are one of the standout drink and brewing companies in the United States. With big performances from both their leading brands, Molson Coors are enjoying their strongest dollar share rate in over a decade. To celebrate, they have teamed up with DraftKings Sportsbook to produce the High Stakes Beer Ad for Super Bowl LVII.

The High Stakes Beer Ad is an interactive beer and sports betting ad, that allows users to interact with a free-to-play pool on DraftKings, where if you correctly predict all 12 questions, you can win $500,000!

When it comes to knowing how this commercial will plan out, there is a small-knit team that knows the answers, all of whom are sworn to secrecy by a strict NDA. Chris Colliton, Executive Creative Director of Droga5, the agency that was tasked with creating this historic ad, was also quoted saying "An incredibly tiny team is under super strict NDAs, and even most of them don’t know which version is going to air on Sunday."

Even the CEO of Molson Coors is out of the loop when it comes to knowing which of the possible endings has been chosen for this High Stakes Beer Ad.

Scott Bell, Chief Creative Officer at Droga5 has suggested that expectations have been surpassed already, and at the time of writing over 225,000+ have entered the free-to-play DraftKings High Stakes Beer Ad presented by Miller Lite & Coors Light.

You can see a trailer for the High Stakes Beer Ad below, although the final version of the Ad will not be shown until Super Bowl LVII kicks off tonight.

High Stakes Beer Ad: Win $500k With Molson Coors and DraftKings

Correctly predict the following, to be in with a chance of winning $500k on the DraftKings High Stakes Beer Ad free pool.

Which Beer is Mentioned First?

• Coors Light
• Miller Lite

Which Slogan is Mentioned First?

• Cold as the Rockies
• Great Taste, Less Filling
• Mountain Cold Refreshment
• It’s Miller Time
• Made to Chill
• Original Lite Beer

What Type of Floor Does the Bar Have?

• Wood
• Checkered
• Shag Carpet

Total Number of Beers?

• Under 15.5
• Over 15.5

What Object Will Shatter in the First Half of the Ad?

• Miller Lite Bottle
• Coors Light Neon Sign
• Fancy Watch
• Stained Glass Window

What Type of Dog is Pictured Behind the Bar?

• Golden Retriever
• Boston Terrier
• Collie
• Samoyed

Number of People With Facial Hair?

• Over 2.5
• Under 2.5

Which Branded Coaster Will be Used?

• Coors Light
• Miller Lite
• No Coasters

What is the Bartender Wearing?

• Leather Jacket
• Suspenders
• Football Jersey
• Tuxedo T-shirt

What Crazy Big Game Commercial Thing Will We See?

• Dancing Animals
• High Octane Martial Arts
• Celebrity Cameos
• Mega Explosions

Will the Coors Light Silver Bullet Train Show Up?

• Yes
• No

Who Wins the Big Game Commercial in the End?

• Coors Light
• Miller Lite
• Coors Banquet
• Vizzy Hard Seltzer
• Blue Moon
• Fosters