Take a look at our expert review of the best bookmakers for Bet Builders as the opening weekend of the Premier League nears.
Bet Builders and football go hand in hand, and with the 2025/26 Premier League season approaching, it's time to take a look at which bookmakers come out on top.
Below, we have ranked the five best bookmakers for Premier League bet builders and explained what makes them so good.
We used various criteria to rank these bookmakers, including special features, usability, and the depth of Premier League-specific markets. Pricing competitiveness played a big role too, because even the best interface loses its shine if the odds consistently trail rivals.
You'll also find links to each bookmaker's current sign up offer, which will provide new customers with a gernous free bet bonus that can be used on your next Premier League Bet Builder (see terms and conditions for eligible bets)!
1. Betfair Premier League Bet Builder Betting
Betfair provides new customers with a huge sign up offer that gives you £50 in free bet builders when you bet £10. This gives punters the perfect opportunity to win big with bet builders with little risk, which is a big reason why they are on this list. Betfair's Bet Builder product itself is also top-notch, as they provide pre-built popular bet builders, bet builder specials, among other exciting promotions.
Key Betfair Bet Builder Features
- Safe Sub - This feature gives bettors peace of mind knowing that if a player in their bet builder is substituted, their selection will rollover to their replacement, allowing the bet to continue. This offer is available on all Premier League matches, so you can place that bet builder knowing you are safe from substitutions!
- Popular Bet Builders - Betfair showcases pre-built bet builders on the football homepage, with a handy number indicating how many times that particular bet has been backed. You can add the bet builder straight to your bet slip, and place the bet straight away, meaning you don't have to put too much thought into your selections if you're unsure what to choose.
Betfair Sportsbook
- Very strong sign up offer
- Flush and fast app available on both iOS and Android
- Extensive betting content site via betting.betfair
2. bet365 Premier League Bet Builders
If there’s one bookmaker other than Betfair that dominates the Premier League Bet Builder scene, it’s bet365. According to oddschecker's recent industry clickshare data, they accounted for around 40% of all Bet Builder traffic in 2024/25. That popularity isn’t just brand recognition; it’s built on a mix of depth, flexibility, and clever features that rival sportsbooks haven’t fully matched.
Key bet365 Bet Builder Features
There's plenty to love about bet365 Bet Builder offering for the Premier League. Take a look at these key features that make placing bet builders with bet365 so appealing:
- Sub On, Play On - If your chosen player is subbed off, your selection automatically transfers to the substitute in the same position, saving countless Bet Builders from collapsing when managers rotate squads.
- 2 Goals Ahead Early Payout - In match result markets, if your team goes two goals clear, bet365 will settle your bet as a win instantly, even if they later draw or lose.
- Bet Builder+ - With bet365, you can now combine markets from multiple matches for your bet builder. This includes markets such as Player, Result, Goals, Corner, and Cards.
Bet365
- Slick, clean interface
- Full suite of safer gambling options including profit/loss
- Market leading all customer offers across all sports
3. Paddy Power Bet Builder Betting
Paddy Power has carved out a strong position in the Bet Builder space by focusing on customisation, substitution protection, and user-friendly design. They have a strong market range and their unique features, especially around player substitutions, make them a go-to for punters who hate losing bets to last-minute team changes.
Key Paddy Power Bet Builder Features
- Super Sub - Super Sub minimises the number of bets lost due to player substitution. If you place a wager on a qualifying player-based market and that outcome is achieved by either your chosen player or the substitute who replaces them, your bet will still be settled as a winner.
- Mix N' Match Bet Builder - This feature helps you create multi-match bet builders using stats and infographics that show how often each selection has landed. Filter by markets like match odds, goals, cards, corners, fouls, or shots on target, and quickly find strong picks or long shots without trawling through endless games. To place a bet, log into Paddy Power, go to the Football tab, select Mix N’ Match, filter or shuffle your options, add picks to your slip, set your stake, and place your bet.
William Hill
- Solid in-play betting service
- Cash-in option to help increase profitability
- Excellent reputation within the UK betting-industry
4. William Hill Premier League Betting
William Hill, a huge name in football betting, deserves a spot on this list due to its outstanding Bet Builder offering. It has its own section on the app and website called 'Bet Builder Hub', making it easy to access and understand for both novice and experienced bettors. The odds are competitive, and there is a huge variety of markets, making it a fantastic betting platform for Premier League Bet Builders.
Key William Hill Bet Builder Features
- Impact Sub - With Impact Sub, if your player is brought off, your bet remains open, transferring on the substitute who has replaced them, at the original price. Available pre-match and in-play on singles, multiples and Bet Builders, including selected player markets.
- Bet Builder Winnings Boost - When selecting three or more legs in your bet builder at odds of 3/1 or greater, William Hill punters can get a boost of between 25% and 50% on stakes of up to £20 in value. To add the boost to your bet, simply toggle the 'Boost' on in your bet slip.
5. BetVictor Premier League Bet Builder Betting
BetVictor's Bet Builder product competes with some of the best in the business, as they provide markets for multiple sports, not just Premier League football. There is a good variety of markets available, and you can even find better value by taking advantage of the pre-built Bet Builder Boosts, which are visible on the football homepage. There is also an option to choose from popular bet builders on the football homepage if you're unsure of which markets to go with. There's plenty to like about BetVictor's Bet Builder product, with some key features listed below.
Key BetVictor Bet Builder Features
- Bet Builder Boosts - Choose from a number of boosted bet builders on the football homepage for popular matches, including most Premier League fixtures. These give you the chance to boost your odds and potentially win bigger with BetVictor.
- Popular Bet Builders - Especially useful for novice bettors, this feature provides pre-built Bet Builders on the football homepage for popular Premier League fixtures. If you're unsure of what markets to include in your bet builder, or fancy a flutter on some popular selections, this feature is handy as you do not need to put any thought at all into your bet!
Paddy Power
- Trusted parent company
- Industry leader in promotions/marketing
- Competitive pricing
