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Paddy Power may have started out as a humble bookmaker on the streets of Ireland, but ever since it entered the online arena in 2005 it has become a betting behemoth. Thanks to a combination of cheeky ad campaigns, big bonuses and the willingness to take chances when it comes to spreading bets, Paddy Power is now one of the largest online sportsbooks in the world.
Indeed, by adopting the ethos that a bookmaker should assume the same sort of risk as the punter, Paddy Power has famously offered some of the weirdest, most outlandish sports bets of the last few years. Although some promos have backfired (taking bets on how long President Obama would survive in his first term didn't go down too well with some people), the media attention Paddy Power has received for its eccentricity has made it a household name.
Paddy Power may be known for its cheeky persona and novelty betting markets, but when you peel back the layers you find that it's also a betting operator with a lot of clout. Thanks to its solid betting platform with innovative features such as live streaming and a constant desire to give punters more value, Paddy Power has the substance to back up its style.
Although some online bookmakers enjoy taking a "serious" approach to sports betting, Paddy Power revels in its own eccentricity and that's something customers seem to appreciate. Indeed, with eccentricity comes innovative thinking and when you join Paddy Power you'll soon realise that a little bit of madness can go a long way.
Here’s a few reasons you should consider Paddy Power:
Paddy Power are offering Oddschecker users a £25 free bet if you claim here, to get your account started with Paddy Power.
That means you get a £20 risk free bet and a £5 free bet to use on any sportsbook market that you desire.
New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your first bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £/€20. Only deposits made using Cards or Paypal will qualify for this promotion. Full T&Cs apply.
With Paddy Power's VIPP Loyalty Club, all you have to do is place 5 bets of EUR/GBP 10 or more and get a free bet worth EUR/GBP 10 for the following week. To redeem, simply log in to your account and opt in to the promotion.
Paddy Power's ACCA Insurance means that if one leg of your 5+ Win-Draw-Win ACCA on UK and top European leagues doesn't come in, you will be given your money back as a free bet to use on football.
Paddy Power’s excellent same game multi option allows punters to add multiple markets into the same game, to get one price.
For example, if you wanted to place a bet on Manchester United vs Liverpool, you could add:
Paddy Power’s excellent multi option will then add up all of these respective single prices, and roll them all into one offering for you to back.
Whether it’s corners, goals, bookings or team to win – there’s no shortage of options with Paddy Power’s same game multi option.
For customers in the UK, PPB Entertainment Ltd, PPB Counterparty Services Ltd and PPB Games Ltd are licensed and regulated by the Gambling Commission to offer Games, Sportsbook.
To give its sports betting product a little more spice, Paddy Power has three interesting features that help it stand out from the crowd: mobile betting, expert strategy and live streams.
Probably the most significant innovation of the last few years and one that's in line with the iGaming industry's biggest players, is the creation of a mobile betting app.
Catering to both iPhone and Android users, the mobile optimised software gives members full access to all Paddy Power's sports betting options and, importantly, it's always available. By giving its members the ability to wager on the move, it means they can exploit as much value as possible and therefore give themselves the best chance of making a profit.
Away from Paddy Power's mobile sportsbook is a selection of strategy aids ranging from an odds calculator, form guide, betting blog and the latest event news. On top of this, a live stream from a range of daily sporting events is available to all active Paddy Power members.
The final string to Paddy Power's unique bow is a live streaming service. Available via desktop and mobile, the service gives customers a high definition video link to the day's best events. To access these streams for free, all you have to do is place a bet on the event in question and click the TV icon.
There are no shortage of markets to bet on with Paddy Power when it comes to the Premier League.
Offering a multitude of options when betting on football, Paddy Power offer outright, pre-match and in-play betting on the Premier League.
For outright betting, you can back teams to win the league, be relegated, finish in the top half or bottom half.
Again with the big events, Paddy Power really do come into their own when it comes to the Grand National.
Whether it’s improved place terms or boosted odds, Paddy Power is always a good destination for the biggest race of the year.
Justice refunds have been prevalent with Paddy Power when the Grand National is on, rewarding punters with cash back.
Contemporary Paddy Power marketing has so often cantered around Cheltenham, with the biggest racing meeting of the year always proving popular.
For example, Paddy Power have built 100ft tall sculptures of Rachael Blackmore in the past to welcome punters into the Festival.
Just this year, Paddy Power’s justice refund really came into effect for punters, when they returned stakes after Goshen fell after going clear.
If you backed Goshen with any other bookie, you’d have lost your money. With Paddy Power, you wouldn’t have lost a penny (if you bet the single).
In line with many of the industry's major gaming operators, Paddy Power takes a top-down approach and because of this its live bets are situated at the head of the homepage. Listing all the day's live bets, as well as the next five races and suggested top bets, the quick reference structure is perfect for those who like to capitalise on positive market conditions.
Away from instant betting, Paddy Power uses a quick link system on the left-hand side of its homepage to help punters navigate to the sport or proposition of their choice. With a single click they can cascade a menu of betting options, from outright winners to top performers and how many fouls will be committed during a game.
The final element to Paddy Power's homepage is the "round up" section. So-called because it contains a review of all the latest promos and your betting action, this right-hand section of the page is there to ensure you stay on top of all the latest action and don't miss one of the site's many deals.
Away from Paddy Power's mobile sportsbook is the app, which operates as a remote way to access their offering.
With all the markets that exist on the desktop site, the app is a great way of accessing the sportsbook on the move.
The final string to Paddy Power's unique bow is a live streaming service. Available via desktop and app, the service gives customers a high definition video link to the day's best events. To access these streams for free, all you have to do is place a bet on the event in question and click the TV icon.
Simply click on the withdraw button located beside your ‘main wallet’ section.
Then, on the withdraw funds screen select the payment method you want to withdraw and then select your card on the navigation bar.
Your money will then return to the card that you deposited it with.
All you need to do as a new Paddy Power customer is accept your bonus in the promotions hub.
Once you’ve accepted that, it will be credited to your account instantly.
Then you can use your bonus up to 48 hours after.
If you wish to close your Paddy Power account then you can contact their helpful customer service team.
You have four options when you wish to close your account. These are:
This is super simple and easy to do. All you have to do is click on the selections you would like from any sportsbook market that allows them.
Then, when they’re all in the bet slip, simply select the ‘accumulator’ part of the slip.
Type in your stake and then your returns will be calculated below. Hit ‘place bet’ and then you’re on
Oddschecker’s official rating for Paddy Power is a strong 4.5 out of 5. Their unique customer-facing product, combined with their loyalty schemes is industry-leading on the most part.
Their vast variety of obscure markets can keep punters entertained even when there are no sports on. They really do have a price for everything.
Whether its whether Donald Trump will be impeached, what colour of top Holly Willoughby will wear on This Morning or whether it’s snow on Christmas day – Paddy Power is the place for novelty odds.
Finally, Paddy Power is part of a larger company Paddy Power Betfair, which is a hugely trusted and reliable place to bet.
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