Paddy Power may have started out as a humble bookmaker on the streets of Ireland, but ever since it entered the online arena in 2005 it has become a betting behemoth. Thanks to a combination of cheeky ad campaigns, big bonuses and the willingness to take chances when it comes to spreading bets, Paddy Power is now one of the largest online sportsbooks in the world.
Indeed, by adopting the ethos that a bookmaker should assume the same sort of risk as the punter, Paddy Power has famously offered some of the weirdest, most outlandish sports bets of the last few years. Although some promos have backfired (taking bets on how long President Obama would survive in his first term didn't go down too well with some people), the media attention Paddy Power has received for its eccentricity has made it a household name.
All customer Betfred offers & promotions
VIPP Loyalty Club Offer
With Paddy Power's VIPP Loyalty Club, all you have to do is place 5 bets of EUR/GBP 10 or more and get a free bet worth EUR/GBP 10 for the following week. To redeem, simply log in to your account and opt in to the promotion.
ACCA Insurance Offer
Paddy Power's ACCA Insurance means that if one leg of your 5+ Win-Draw-Win ACCA on UK and top European leagues doesn't come in, you will be given your money back as a free bet to use on football.
In line with many of the industry's major gaming operators, Paddy Power takes a top down approach and because of this its live bets are situated at the head of the homepage. Listing all the day's live bets, as well as the next five races and suggested top bets, the quick reference structure is perfect for those who like to capitalise on positive market conditions.
Away from instant betting, Paddy Power uses a quick link system on the left hand side of its homepage to help punters navigate to the sport or proposition of their choice. With a single click they can cascade a menu of betting options, from outright winners, to top performers and how many fouls will be committed during a game.
The final element to Paddy Power's homepage is the "round up" section. So called because it contains a review of all the latest promos and your betting action, this right-hand section of the page is there to ensure you stay on top of all the latest action and don't miss one of the site's many deals.
The Tech Wizardry
To give its sports betting product a little more spice, Paddy Power has three interesting features that help it stand out from the crowd: mobile betting, expert strategy and live streams.
Probably the most significant innovation of the last few years and one that's in line with the iGaming industry's biggest players, is the creation of a mobile betting app. Catering to both iPhone and Android users, the mobile optimised software gives members full access to all Paddy Power's sports betting options and, importantly, it's always available. By giving its members the ability to wager on the move, it means they can exploit as much value as possible and therefore give themselves the best chance of making a profit.
Away from the Paddy Power's mobile sportsbook is a selection of strategy aids ranging from an odds calculator, form guide, betting blog and the latest event news. On top of this, a live stream from a range of daily sporting events is available to all active Paddy Power members.
The final string to Paddy Power's unique bow is a live streaming service. Available via desktop and mobile, the service gives customers a high definition video link to the day's best events. To access these streams for free, all you have to do is place a bet on the event in question and click the TV icon.
View from the Betting Floor
Paddy Power may be known for its cheeky persona and novelty betting markets, but when you peel back the layers you find that it's also a betting operator with a lot of clout. Thanks to its solid betting platform with innovative features such as live streaming and a constant desire to give punters more value, Paddy Power has the substance to back up its style.
Although some online bookmakers enjoy taking a "serious" approach to sports betting, Paddy Power revels in its own eccentricity and that's something customers seem to appreciate. Indeed, with eccentricity comes innovative thinking and when you join Paddy Power you'll soon realise that a little bit of madness can go a long way.
Paddy Power's Highlights:
- Novelty betting options.
- Multiple deposit options, including Visa, MasterCard, Neteller and PayPal.
- Android and iPhone app.
- Lucrative bonus system.
- To embrace the madness and become a Paddy Power punter, follow our sign-up link and register your details today.
Paddy Power Customer Services
- Email: email@example.com
- Ireland: 1800 238 888
- UK: 08000 565 275
- Rest of World: +353 1 4040120