Southampton to win promotion from the Championship has shortened from 11/4 to 6/4 with PricedUp, as nine of 12 bookmakers cut their odds. Now 6/4.
The odds on Southampton to win promotion from the Championship have been slashed from 11/4 to 6/4 with PricedUp, and Tonda Eckert's side have earned every bit of that cut.
13/8 with Paddy Power is now the best price on Southampton to win promotion from the Championship, with nine of 12 bookmakers cutting their odds.
The move follows a statement 3-2 win away to West Ham last Saturday.
Southampton are undefeated in 31 of their last 33 Championship matches.
Eckert is optimistic that at least one of Flynn Downes and Cyle Larin will make the squad against QPR.
The London Stadium result is where this story starts. Saints were three goals to the good before half-time, with Kuryu Matsuki, James Bree and Lewis Dobbin all on the scoresheet, and then they stood firm through a messy second half to see out a 3-2 win. That ended West Ham's nine-match unbeaten run, and it did so on the home side's own patch. Bree, who has committed his future to the club, chipped in with a goal and plenty of defensive cover. It was the kind of afternoon that tells you a side can handle the pressure of a promotion push.
The bigger reason for the cut is consistency. Beating West Ham once is a headline, but bookmakers have reacted to a side that simply does not lose, and that stubborn streak is Southampton's single biggest asset. Eckert said back-to-back full training weeks at Staplewood have allowed tactical fine-tuning since the trip to London, and he expects midfielder Flynn Downes or forward Cyle Larin to be back in contention soon. Add that Saints sit sixth on the log, just a point behind Wolves and West Brom, and the shortening looks like the market catching up rather than getting carried away.
Championship Promotion odds
Best odds 13/8 with Paddy Power, worst 6/4 with StarSportsBet. Skybet, Betfair Sportsbook and Bet Victor are all matching the top price, so anyone shopping around the Championship odds will find very little daylight between the leading firms on Southampton.
Last updated: 31 October 2026, 12:45 UK time
Odds below are live and may have changed since publishing this article.
Who is ahead of Southampton to win promotion from the Championship?
West Ham are the favourites at a best price of 3/10 with Betfair Sportsbook, even after Southampton left the London Stadium with all the points. The bookmakers are backing the Hammers' firepower over one bad afternoon, and it is hard to argue too loudly when they boast the most prolific attack in the division. Southampton sit fourth-shortest in the betting, behind Middlesbrough and Wolverhampton, which leaves room for the price to keep moving if their unbeaten form holds.
West Ham – Third in the table and the division's top scorers, which is why they head the betting.
Middlesbrough – 4/7 with Unibet, and top of the log, two points clear of Swansea.
Wolverhampton – 11/8 with Unibet, fourth in the table and level on points with West Brom.
Southampton – Fourth-shortest in the betting, sixth in the table and just a point off Wolves and West Brom.
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Can Southampton win promotion from the Championship?
Our view is that the cut is justified, and the next stretch gives Saints a proper opportunity to keep it going. QPR visit St Mary's on Saturday, then Eckert's side head out on the road to West Brom and Preston. The Preston trip looks inviting on paper, with the home side having failed to win their last seven Championship matches. Getting Downes or Larin back would add depth to a squad whose real strength is that it is so hard to beat. 13/8 with Paddy Power is the best price currently available on Southampton to win promotion from the Championship.
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