
Find out which bookmakers have been recognised in the inaugural Oddschecker Endorsed 2025 honours list.
The top UK bookmakers have been recognised by oddschecker this week in the inaugural ‘Oddschecker Endorsed’ honours list.
The list is divided into several categories covering the most important products and offerings to UK bettors to help determine how these bookmakers have stood out from the crowd.
These selections were made based on a number of factors over the last 12 months such as site traffic and betting activity across the oddschecker site, plus qualified factors such as user opinion and perceived product quality.
Recognised bookmakers will now be able to apply to license the ‘Oddschecker Endorsed’ branding across their marketing assets for 2025, and join the likes of William Hill and Sky Bet to boost customer trust and engagement in competitive betting environments.
Oddschecker Endorsed Honours List
The full list of ‘Oddschecker Endorsed’ sportsbooks are as follows:
- Best Bet Builder – bet365
- Best In-Play Product – bet365
- Best Safer Gambling Tools – Sky Bet
- Best Free To Play Game – Sky Bet (Super 6)
- Best Football Product – Sky Bet
- Best Horse Racing Product – William Hill
- Best Politics Bookmaker -– Ladbrokes
- Most Generous Bookmaker – Paddy Power
- Best New Promotion – Paddy Power (Super Sub)
- Best New Bookmaker -– BetMGM
- Rising Star – Football – LiveScore Bet
- Rising Star – Horse Racing – Sporting Index
- Most Popular Sportsbook – bet365
bet365 and Sky Bet Lead the Way with Three Category Accolades Each
Standout sportsbooks from the 2025 accolades include bet365, having come out on top in three categories including ‘Best Bet Builder’, ‘Best In-Play Product’, and the blue riband category of ‘Most Popular Sportsbook’, with the brand ranking top in most betslip clicks and bets placed on oddschecker for every month in 2024.
Sky Bet also landed three categories of their own in ‘Best Safer Gambling Tools’, ‘Best Free To Play Game’ for Super 6, and ‘Best Football Product’, with 36% of users voting it as best in the category.
Other brands to achieve recognition include William Hill for its Horse Racing product, Ladbrokes for its Politics offering in a bumper year for British and US Politics, and Paddy Power for ‘Most Generous Bookmaker’ and ‘Best New Promotion’ for its Super Sub launch.
BetMGM, which saw the most new registrations via oddschecker in 2024, LiveScore Bet, and Sporting Index were the remaining operators to claim ‘Oddschecker Endorsed’ recognition.
Success of oddschecker Endorsed
On the success of the oddschecker endorsed campaign, Andrew Bramley, Commercial Director at FairPlay Sports Media, said: “Oddschecker brings a unique combination of betting expertise and accessible data, encompassing traffic insights, odds and promotion comparison, and qualified user perceptions. Leveraging these strengths, we’re proud to introduce the ‘Oddschecker Endorsed’ stamp as a trusted recognition of the industry’s top sportsbooks in their respective categories.
"Congratulations to all those recognised for their achievements across highly competitive fields. We look forward to collaborating with our distinguished partners to maximise the impact of their marketing plans through 2025 and beyond.”