bet365's 'play on sub on' promotion has been a huge hit for its punters, with more than £18million paid out to customers since launching on March 11, 2025.
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The offer was the latest in a string of promotions delivered by bet365 and it appears to have struck a chord with punters.
Since launching, more than 250,000 customers worldwide have benefited from the offer, with more than £18million paid out by bet365.
There have been countless examples of punters cashing in on this promotion in the first 30 days of play.
Arsenal fans, dismayed by Bukayo Saka’s 57th minute exit through injury in Sunday’s 4-0 victory against Ipswich, were able to celebrate in the 88th minute thanks to Sub On Play On.
Customers who backed Saka to score anytime would have seen their bet confirmed as a win thanks to Ethan Nwaneri’s late strike, after coming on as the England man’s replacement and scoring.
bet365's Sports and Trading expert Steve Freeth said: “It’s been a really good addition to our portfolio, and it’s been well received by our customers, having paid out just over £18m over the first month.
“In total, 3.2m slips have benefited from the promotion, with Aston Villa proving the costliest team in the Premier League.”
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Aston Villa Kings of the Sub On Promotion
If you've been backing Aston Villa players while using the bet365 promotion then you've certainly been making your money's worth.
Freeth revealed some massive numbers, showcase how good it has been for punters to back Unai Emery's substitutions.
“Villa fans must be rubbing their eyes at the quality that Unai Emery is now able to turn to when changing the game," he said. "And we’ve seen some big payouts in the recent games versus Nottingham Forest, Southampton and Newcastle.
“Our most expensive payout to date was £1.4m, paid out on the Forest game to be exact when Marcus Rashford replaced Ollie Watkins on 62 minutes and then had a Shot on Target which caused the real damage, while Jota Silva coming on for Anthony Elanga and scoring added to the pain.
“Against Southampton, not only did we see Watkins, (replacing Rashford) fulfil To Score First/Anytime markets as well as having a Shot on Target, we also saw fellow substitutes Donyell Malen (for Jacob Ramsey) and John McGinn (for Morgan Rogers) also scoring in a 3-0 victory.
“And then versus Newcastle we saw Amadou Onana and Ramsey coming on for the popular pair of Marco Asensio and McGinn, only to see the Belgian international score a piledriver and the Englishman being booked!”
Huge Payouts Seen On Copa Del Rey El Clasico
It was another dramatic weekend of sport and that was the case over in Seville where Barcelona beat Real Madrid in a thriller of a Copa del Rey final.
The match swung one way then the other as Barca emerged victorious in extra-time. It wasn't just the Barca fans celebrating though as stats revealed that bet365 were forking out huge numbers to those putting on bet builders for the final.
Indeed, this was bet365's costliest football match since the 2022 FIFA World Cup final between France and Argentina!
Freeth said: “The Copa del Rey final was brutal, so much so it’s the most we’ve lost on Bet Builders since the 2022 World Cup Final!
"15 Shots on Target, 15 Corners, 6 Bookings and 4 goals in normal time was enough to do the damage with all the big guns bar Rodrygo having shots on target, so step forward his half time replacement, Kylian Mbappe, to not only hit the target but also to score as punters profited from our Sub On Play On concession.”
Bet365
- Slick, clean interface
- Full suite of safer gambling options including profit/loss
- Market leading all customer offers across all sports
