The previously unfancied Irishman is now gaining a plethora of betting support.
Conor McGregor is attracting the majority of bets ahead of his lightweight title fight with Khabib Nurmagomedov this weekend.
Before this week, Nurmagomedov - who is as short as 8/13 - was both the punters' pick and the bookies' favourite but as the fight draws closer, it is the Irishman that is proving more popular.
This week alone, 'Notorious’ has accounted for 69% of bets, substantially more than he accrued in the previous weeks.
It’s believed the wave of support is due to the press conference held between him and his Russian counterpart, with a flurry of bets being placed immediately afterwards and he is currently available at best price 6/4.
Only 26% of bets this week have been placed on Nurmagomedov winning the contest, with the remainder placed on the title bout finishing as a draw.
If the line stays the same, this will be the second time McGregor enters the octagon as an underdog, after facing Dustin Poirier as an odds-against shot.
Oddschecker spokesperson George Elek said: “There’s been a wave of money coming in for Conor McGregor this week, with punters across the country more than happy to back the Irishman at underdog prices.
“Almost 70% of all bets have been placed on the 30-year-old to emerge victorious against the undefeated Russian grappler, signifying a change in support between the pair.
“However, bookies are remaining staunch on their decision to call Khabib the favourite, although you can expect McGregor’s odds to shorten as we edge closer to fight night.”
