We take a look at the I'm a Celeb campmates who have gained popularity among bettors, as well as those who have seen a decline in interest.
The 12 Celebrities have settled into their jungle home for the 2024 edition of I'm a Celebrity and viewers have finally had a chance to get to know the campmates.
Coleen Rooney has opened up about her life and the Wagatha Christie scandal, while GK Barry’s dramatic reactions and mascara-streaked face during the first Bushtucker Trial have become a viral sensation.
Meanwhile, the public has seen a different side of N-Dubz star Tulisa, who has been candid about her past struggles, including experiences with public shaming and legal battles.
As the third day of the show concluded, bettors preferences on who they expect to win have changed and one celebrity in particular seems to have left a big impression on viewers.
Bet365
- Slick, clean interface
- Full suite of safer gambling options including profit/loss
- Market leading all customer offers across all sports
I'm a Celeb Betting
Below is a look at the volume of bets taken through oddschecker on each celebrity to win I'm a Celeb between each episode.
As you can see, Danny Jones, the pre show favourite, has maintained his popularly throughout the first three episodes - staying around the 30% mark as he quickly established himself as a popular figure among campmates and viewers alike.
Danny Jones can be backed at a best price of 6/4 with VBet.
One of the biggest increases in % of bets since the start of the show has been on Tulisa whose % of bets increased from 6% pre-show to 11% since it's started.
The N-Dubz star's vulnerbility in discussing personal issues and candidness when discussing her feelings about being demisexual have resonated with viewers and made her a popular figure.
She is the biggest market mover since the start of the show with her odds shortening from 14/1 to a current best price of 10/1 (bet365) and can be found as short as 6/1 elsewhere.
Surprisingly, Coleen Rooney has seen the biggest drop-off in popularity among bettors with her % of bets falling from a 15% share before the first episode to just 7% after the third.
Her price has also drifted from a best price of 17/2 pre-show to a current 9/1 with bet365.
Historically, oddschecker punters have correctly picked the winner in three out of the last four seasons, adding further weight to these statistics
I'm a Celeb Odds
| Celebrity | Odds | Implied Probability |
|---|---|---|
| Danny Jones | 6/4 | 40% |
| GK Barry | 11/2 | 15% |
| Maura Higgins | 9/1 | 10% |
| Coleen Rooney | 9/1 | 10% |
| Tulisa | 10/1 | 9% |
