Johanna Konta has been heavily backed in the last 24 hours to end the 40 year wait for a Women's Wimbledon champion.
Following Konta's comeback three set win over Halep in the quarter finals, Oddschecker users clearly feel she can now go all the way to become Britains first Women's champion at Wimbledon since Virginia Wade in 1977.
She remains the marginal second favourite at 12/5 but in the last 24 hours she's accounted for 48% of bets through Oddschecker. The current favourite, Garbine Muguruza, in comparison has accounted for 30% of bets ahead of her semi final match with Rybarikova, who has already put out Pliskova and Vandeweghe. The Slovak 28 year old holds an 18-1 win-loss record on grass this year and will be brimming with confidence, so she is a legitimate threat to Muguruza's chances. Konta, on the other hand, faces five time champion Venus Williams on centre court today and goes into the match as favourite at 11/13.
Muguruza certainly has the edge in grand slam pedigree, having won the French Open in 2016 and reaching the final at Wimbledon in 2015, while Konta is still building towards a truly great result after reaching the semis in Melbourne in 2016 and then the quarters earlier this year. Having come through a number of tough matches at Wimbledon though, the British public clearly feel that this Konta's year and that we could see something special should she find her way past the vast experience of Venus Williams.