Konta's Wimbledon run saw her fall to odds of 6/4 to win SPOTY, she's now a 100/1 long-shot after yesterday's announcement.
Following a terible run of from that started after a run to the final of Wimbledon, Konta yesterday announced she would not play again in 2017 and parted ways with her coach, Wim Fissette.
A slight blip during the clay court season aside, the early months of 2017 proved hugely fruitful for the British number one. With Serena Williams unavailable because of her pregnancy, there was a growing sense that Konta would win a maiden slam title sooner rather than later, with a place at the WTA finals seemingly a shoo-in.
The pinaccle of her year proved to be that Wimbledon semi final though, climbing to a career high ranking of number four. With a wide open women's tournament with Konta, Venus Williams, Rybarikova and Muguruza left in at the semi final stage, Konta's odds for Sports Personality of the Year dropped to 13/8 favourite.
Since then she reached the quarter final in Cincinatti, then lost in the first round at the US Open, Tokyo Wuhan and Beijing to slide to number 10 in the WTA rankings. Her split with coach Wim Fissette and the announcement that she won't play again this year has led to her odds for SPOTY to lenghten to a massive 100/1 in a year that offered so much promise.
How Konta bounces back at the start of next year will surely decide where her career goes from here in terms of slam titles. She's currently 16/1 to win the Australian Open and will look to build on the success of her quarter final run in 2017.