Georgia Toffolo has been the biggest market mover since the series opener aired last night.
The 2017 I'm a Celebrity Get Me Out of Here! series got underway last night, with the only reality tv star in this year's line up so far proving popular with bettors.
Since the start of last night's transmission, Georgia Toffolo, star of Made in Chelsea, has seen her odds to win drop from 8/1 to 3/1 with the majority of bookmakers and has accounted for 21.5% of bets in the market.
That's only topped by current 11/4 favourite, Stanley Johnson, father of Boris, who has seen 22.7% of bets through Oddschecker placed on him during the same period. His odds have also fallen from 6/1, before yesterday's first episode to his current position.
Both campmates came across to viewers very well for different reasons. Stanley looks like he will provide guaranteed entertainment, producing in the first episode everything the producers must have hop3ed for when signing him.
While many would have held stereotypical views on a Made in Chelsea reality TV star being stuck up and prudish when it comes to jungle tasks, Georgia (Toff) defied those expectations in the first episode, coming across very down-to-earth and that is what has driven her support in the betting markets.