The BBC Radio 1 DJ has taken 37% of bets in the market in the last 24 hours.
- Jordan North now clear favourite
- Shane Richie drifts out to 3/1
- Beverley Callard's odds halved
Jordan North 7/4 favourite after last night’s show
Jordan North is the clear favourite to win I’m A Celebrity Get Me Out of Here after a plethora of bets have been placed on the Radio 1 DJ.
He’s now 7/4 to win the show, which is an implied chance of 36%.
The 30-year-old was a 5/1 chance before the first episode aired on Sunday, and his odds have been in freefall since.
By Monday, he had been backed into as short as 11/4 from 7/2 over the course of the episode.
On Tuesday, his odds contracted further and he finished the night at the 2/1 mark, making him favourite for the first time.
Throughout the day today his odds have tumbled further and he is now the firm favourite at 7/4.
Viewers have taken to the endearing Burnley fan, who has been the star of the show so far, proving to be great entertainment in the trials.
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Shane Richie drifts to second-favourite
Former EastEnders star Shane Richie was heavily supported on the opening night, being backed into as short as 2/1.
However, bookmakers have eased his price since North has taken centre stage.
Ritchie is now a best price of 3/1, sitting second in the market.
The chirpy Londoner is also the second most backed contestant through oddschecker, with 17% of bets since yesterday.
Beverley Callard halves in price
The Corrie legend has halved in price over the course of the week.
She’s now a 10/1 shot, having been 20/1 on Sunday.
After securing 10 stars in the eating challenge on Tuesday night, she’s thrust herself towards the front of the betting market, even though she was one of the outsiders when the market first opened.
Elsewhere in the market, Vernon Kay is a 6/1 shot. The former All Star Family Fortunes presenter has remained solid in the betting, with his price the same as it was on the opening night.
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