The iconic ITV Celebrity Big Brother 2024 series is days away from hitting our screens and Love Island star Ekin-Su is favourite to win.
The bookmakers have been busy pricing the chances of each of the celebrities taking part in Celebrity Big Brother 2024, which starts at 9pm on Monday 4th March.
The show will be hosted by AJ Odudu and her co-host Will Best.
It is rumoured that ITV has already spent over £2 million to attract their star-studded cast and will be hoping that the celebrities can outperform the success of their recent non-celeb series, which received the highest viewing figures in more than a decade with an average of 2.7 million people.
Celebrity Big Brother Odds
| Celebrity | Odds | Implied Chance |
|---|---|---|
| Ekin-Su | 7/2 | 22% |
| Bradley Riches | 4/1 | 20% |
| David Potts | 6/1 | 14% |
| Colson Smith | 6/1 | 14% |
| Nikita Kuzmin | 9/1 | 10% |
| Zeze Millz | 10/1 | 9% |
Who is the favourite to win Celebrity Big Brother 2024?
Reality TV star Ekin-Su Cülcüloglu is the bookmakers' favourite to win the prize, with odds of 7/2 on William Hill. She has been swept up in the world of reality TV following her victory on Love Island 2022, where she paired up with Davide Sanclimenti.
After fans praised her as "carrying the show," she rose to prominence and now has 3.5 million Instagram followers. This impressive audience has followed her journey through a number of reality TV shows, including Dancing on Ice and the US version of the hugely popular show The Traitors.
Following the reality TV beauty, is the star from Netflix’s hit show Heartstopper, Bradley Riches. Making his debut on reality tv, ITV bosses will hope he will be as popular with the younger generation as his beloved character James McEwan is. He is 4/1 to return victorious.
Ibiza weekender David Potts is the bookmakers' third favourite. Potts has previously appeared on hit reality TV shows such as Celebs Go Dating and Celebrity Ghost Trip. The 30-year-old from Bolton is expected to provide drama and is currently priced at 6/1 by William Hill.
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Celebrity Big Brother Line Up
Louis Walsh, a former X Factor judge and the manager of Westlife and Boyzone, will be in the house. The 71-year-old has never been short on drama in his career, and while he will bring some maturity to the house, his outspoken nature will undoubtedly ruffle some feathers.
There will undoubtedly be some hilarious moments when he is joined by Sharon Osborne, who arrives as a special guest. He is currently priced at 14/1 on Coral to win the show.
Fern Britton will also enter the house, with odds of 20/1 to win. The admired former This Morning host returns to television after being replaced by Holly Willoughby in 2009. She is sure to have some drama-filled stories from her six years of hosting.
Other contestants include Colson Smith from Coronation Street (6/1 to win) and Levi Roots, the face of popular Reggae Reggae sauce, who appeared on Dragon's Den in 2007. Levi is 16/1 to win.
