ITV’s rebooted series of Celebrity Big Brother will kick off at 9pm tonight with a live 90 minute launch show, presented by AJ Odudu and Will Best.
Rumours have been swirling around who will - and who won’t - be in the infamous house, but the Celebrity Big Brother lineup has now been confirmed.
So, who is heading into the house and who will take the CBB crown?
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Celebrity Big Brother Odds
| Celebrity | Best Price | Implied Chance |
|---|---|---|
| Ekin-Su Culculoglu | 4/1 | 20% |
| Colson Smith | 5/1 | 17% |
| Bradley Riches | 6/1 | 14% |
| David Potts | 7/1 | 13% |
| Nikita Kuzmin | 10/1 | 9% |
| Lauren Simon | 12/1 | 8% |
| Zeze Millz | 14/1 | 7% |
The market currently has ex-Love Islander Ekin-Su Cülcüloglu down as the early favourite to win the show with the bookies.
At 7/2 (WilliamHill) it’s no surprise given her huge social media following and glut of reality TV appearances since she left the Villa - including the US version of the Traitors.
Hot on her six-inch heels is loveable Coronation Street star, Colson Smith. The Castleford native comes in at a price of 5/1 (Bet365), with his incredible weight loss journey bringing him a whole new set of supporters outside of his Soap superstardom.
Next is Netflix’s Heartstopper, Bradley Riches, at 6/1 (WilliamHill). The 24-year-old autistic actor and author hopes to raise awareness for neurodivergence in the house, and will no doubt pull in a new generation of fans.
Celebrity Big Brother Lineup
The other names set to join the three favourites in the house include ex-X Factor judges Louis Walsh (16/1 on bet365) and Sharon Osbourne. The former Saturday night staples are close friends, and have also commanded huge fees from ITV execs - not for the first time. Plus, Sharon is only set to appear as a guest housemate for five days.
The other big name is Gary Goldsmith (16/1), the uncle of Kate Middleton. His inclusion is rumoured to have ruffled feathers with the royals, given his outspoken nature, especially when it comes to Harry and Meghan, but he’s set to join anyway.
The rest of the lineup includes Dragon’s Den-made-millionaire Levi Roots (16/1), Strictly’s Nikita Kuzmin (10/1), Broadway actress Marisha Wallace (20/1) and presenter-turned-author Fern Britton (20/1).
Celebrity Big Brother Betting
The market is already alive and kicking before we’ve seen even the first footsteps into the house, and it’s Corrie’s Colson who comes out on top in terms of bets placed. At 22% of total bets, he is closely followed by Nikita Kuzmin, 20%, in the top two.
Third place belongs to Ekin-Su on 16%, no doubt due to her huge following. While, Levi Roots, 12%, and Marisha Wallace, 10%, take the last two spots in the top five despite their much longer odds.
Lest we forget, it’s Celebrity Big Brother - anything can happen.
