Super Bowl Celebrity Commercial Odds: Will Sydney Sweeney, Kevin Hart, Tom Brady Appear in Super Bowl Ads?
The Super Bowl prop markets continue to expand, and now you can bet on who will be appearing in a Super Bowl commercial. Will Sydney Sweeney or Kevin Hart be making the list of celebrities? Peter Alexis breaks down this new SB market on Kalshi.
Peter Alexis - February 8, 2026, 5:45 PM EST
4 Minute ReadSuper Bowl Celebrity Appearance Odds, Props, Predictions for Big Game at Levi's Stadium
The celebrity appearance market on who will appear in a Big Game commercial has some heavy favorites this year, with names like Ben Affleck, Serena Williams, Marshawn Lynch, and Snoop Dogg all sitting up near the 90% probability range on Kalshi. Further proof that brands want big personalities to anchor their Super Bowl spots.
Super Bowl commercials are now cultural events themselves, with brands spending $8M–$10M+ for a 30-second spot to reach the massive live audience. Who will make it on screen in between the action? Let's check the latgest odds on Kalshi.
Bet on Super Bowl Celebrity Appearance Odds with Kalshi Here
Super Bowl Celebrity Appearance Odds
Celeb | Implied Probability |
|---|---|
Ben Affleck | 91% |
Serena Williams | 92% |
Marshawn Lynch | 91% |
Snoop Dogg | 90% |
Tom Brady | 90% |
Kevin Hart | 75% |
Sydney Sweeney | 72% |
Matt Damon | 67% |
Timothee Chalomet | 70% |
Harry Styles | 62% |
Morgan Freeman | 68% |
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Super Bowl Celebrity Appearance Odds
Ben Affleck (91%) Bet on Super Bowl Commerical Odds with Kalshi Here
Ben Affleck once again projects as one of the safest bets to appear in a Super Bowl commercial, returning to headline Dunkin’s ongoing celebrity driven campaign that blends humor, self parody, and Boston personality.
His previous appearances have become instant viral moments, and with Dunkin continuing to invest heavily in Big Game marketing, the market expectation that Affleck shows up again is well supported.
Serena Williams (92%) Bet on Super Bowl Commerical Odds with Kalshi Here
Serena Williams is expected to feature in a health focused Super Bowl advertisement tied to the Healthier on Ro campaign, giving the spot a more inspirational and wellness driven tone compared to traditional comedy ads.
Her credibility as an elite athlete and global icon makes her an ideal face for messaging around long term health and performance, which aligns with brands increasingly using the Super Bowl for purpose driven storytelling.
Marshawn Lynch (91%) Bet on Super Bowl Commerical Odds with Kalshi Here
Marshawn Lynch is strongly positioned to appear in a technology themed commercial connected to Oakley Meta AI eyewear, a high energy concept that leans into innovation, motion, and athlete personality.
Lynch’s charisma and crossover appeal beyond football make him a natural fit for a futuristic campaign designed to stand out in a crowded Super Bowl ad slate.
Snoop Dogg (90%) Bet on Super Bowl Commerical Odds with Kalshi Here
Snoop Dogg remains one of the most reliable celebrity commercial presences each Super Bowl season thanks to his wide cultural reach across music, entertainment, and brand partnerships.
His consistent involvement in national campaigns and ability to connect with multiple generations explain why probability markets continue to rate him among the most likely appearances during the broadcast.
Sydney Sweeney (72%) Bet on Super Bowl Commerical Odds with Kalshi Here
Sydney Sweeney sits slightly below the top tier in probability but still represents a strong breakout candidate to appear in a major Super Bowl advertisement, particularly as brands lean into younger Hollywood star power to capture new audiences.
With her rising profile in film, television, and fashion campaigns, a Big Game commercial appearance would fit naturally within her expanding mainstream visibility. She also just launched a lingerie brand after all the movies she was in last year, so it could stem from that as well.
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