The past 24 hours have seen a huge groundswell of support for Brooks Koepka to win his third PGA Championship.
The 30-year old, priced at +1400, has started in top form in the WGC-FedEx St. Jude Invitational, sitting at the top of the leadboard after the first day, on 8 under, 2 strokes ahead of fellow Americans, Rickie Fowler and Brendon Todd.
42.24% of bets in the past 24 hours have been on Koepka, with bettors drawn in by his hot form in the lead-up to the first major of this unusual golf year.
Rickie Fowler's strong start hasn't been missed either, with the 4.24% of bets being on Fowler winning his first ever major, something the golfing world has been waiting for, for what seems like forever.
It's Koepka that is the main attraction though and that huge quantity of bets has moved him into fifth favorite at ahead of Dustin Johnson, who he beat by 2 strokes to seal last year's PGA Championship at Bethpage Black Course.
The surge in bets shortened Koepka from +1800 to a best price of +1400, and as short as +1100, really highlighting the importance of using Oddschecker for odds comparison.
PGA Championship Odds
Bryson DeChambeau +1100
Rory McIlroy +1100
Justin Thomas +1200
Jon Rahm +1300
Brooks Koepka +1400
Dustin Johnson +1800
Xander Schauffele +2200