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Super Bowl Betting: Record Number Of Americans Bet & Claim Promotions On The Super Bowl

A record number of Americans are expected to place a bet on the Super Bowl this year, and also a record number are expected to claim bonuses from sportsbooks.
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50 Million Americans Will Bet On The Super Bowl 

The number of Americans predicted to bet on the Super Bowl is simply staggering. The latest research carried out confirmed that over 50 million Americans will be wagering on the Super Bowl. 

Sports betting is becoming a lot more common in America, as you’ve probably seen with the number of commercials. However, one reason for the sharp increase in people betting on the Super Bowl is due to the number of states that have legalized sports betting. 

More than 30 states have legalized online sports betting, with Maryland, Kansas, and Ohio all legalizing it since the last Super Bowl. 

Americans aren’t just betting on the Super Bowl winner, the different types of bets being placed on the Super Bowl are also growing. 

FanDuel Sportsbook is predicting they will take 17 million bets on the Super Bowl, and 45% of them will be parlay bets. 

Same Game Parlays have grown in popularity due to the personalization of the bet, and also the bigger payout possible for a smaller outlay. 

It’s predicted that Same Game Parlays will account for 20% of all money wagered on the Super Bowl in 2023. 

Sportsbooks are the real winners when it comes to Same Game Parlays, as they have a much bigger profit margin compared to other standard bets. 

How Much Will Be Bet On The Super Bowl 

It’s predicted that $1 billion will be legally bet on the Super Bowl which will break all records. 

Super Bowl Sportsbook Bonuses 

It’s not just betting records that will be smashed this Super Bowl, the number of promotional money given away is expected to top all previous Super Bowls. 

FanDuel Sportsbook is openly giving users $10 million in bonuses via their Kick Of Destiny with Rob Gronkowski. On top of this FanDuel Sportsbook is also giving new customers a $3000 No Sweat Bet. 

The $3000 No Sweat Bet refunds new FanDuel users' first bet if they lose. 

DraftKings Sportsbook is giving all new users a $200 bonus when they place a $5 wager on the Super Bowl. With 50 million Americans expected to wager on the Super Bowl, it’s hard to predict the impact this will have on DraftKings Sportsbook acquisition costs. 

Super Bowl Betting 

Twenty percent of Americans are expected to bet on the Super Bowl, which is a 61% increase on the record which was set in 2022. 

30 million Americans are predicted to wager via a traditional sportsbook, whereas 28 million Americans will bet casually with friends or part of a pool or square contest. 

The normality of legal sports betting is one of the main drivers for the increase in Super Bowl betting activity. More than a third of NFL fans have claimed legal sports betting has made watching NFL more exciting. 

One notable and important thing to come out of recent American Gaming studies is that 71% of Americans reported seeing a responsible gaming message in the last year. 


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