Best Odds Guaranteed essentially means bettors don't miss out on a bigger starting price (SP). Securing the bigger price means you'll be paid the maximum amount for a winning bet, instead of taking lower odds at the time the bet was placed.
Best Odds Guaranteed also works in the reverse scenario. If a bet is placed at bigger odds than the SP and it wins, you'll always receive the greater price.
This will come in especially handy for the more noteworthy horse racing events during the year such as the Cheltenham Festival, Grand National, and Royal Ascot. Odds fluctuate all the time so when a bookmaker offers Best Odds Guaranteed, you are ensuring you are getting the best value when placing your bets on these flagship events.
Some of the biggest and best bookmakers offer Best Odds Guaranteed on selected races, including the Cheltenham Festival, Grand National and Royal Ascot. From Paddy Power to William Hill, each bookmaker will have a different start time for their Best Odds Guaranteed promotion. Check out some of the timings below and how each offer fluctuates.
Bet365 offers one of the earliest Best Odds Guaranteed. With the bookie, you can place a bet on any horse race from 08:00 UK Time on the day of the race, taking the price on your selection. If your selection wins or places and the SP is greater, bet365 will pay you out at bigger odds. While BOG will count when Bet Boost is applied to the Win and Each Way market, racing in Australia, New Zealand, Japan, Singapore, and Hong Kong is excluded.
Another bookie with an 8am start time, Paddy Power delivers a very similar Best Odds Guarantee promotion to that of bet365. With Paddy Power, customers must opt-in to receive Best Odds Guaranteed. This promotion will apply to all Irish and UK Horse Racing from 8am the following day from when you opt in.
Paddy Power’s BOG offer does not apply to bets placed as a free bet, partial free bet, bets placed with money back tokens, at ante-post odds, betting-in running bets, forecast, place only, power price selections, or international racing.
Winner of the oddschecker endorsed best horse racing product, it’s no surprise that William Hill delivers a Best Odds Guaranteed. However, unlike Paddy Power and bet365, William Hill’s BOG doesn’t start until 10am on the day of the race. This offer is only available on the ‘win’ market for UK horse racing. BOG does not apply for greyhound racing or horse racing in Ireland. This includes races like Cheltenham Festival and Grand National.
Betfred’s Best Odds Guaranteed offer is delivered on selected races in the UK or Irish racing from 8am on the day of the race. This offer from Betfred doesn’t apply to ante-post bets or Lucky 15, Lucky 31 or Lucky 63 bets. If the Starting Price of your selection is shorter than the price taken when you placed your bet, you’ll get paid at your original price.
Coral has been offering Best Odds Guaranteed on some of the biggest races in the horse racing calendar. From 8am on the day of the race, Coral will be delivering its promotion on all racing from the UK and Ireland.
This offer does not apply to Ante-Post, Tote/Pools, Pari-Mutuel, Enhanced Price, Betting Without, Place Only (Top 2/3/4 Finish), Top Finish (Top 2/3 Finish), To Finish 2nd/3rd Bets, Match Bets, Faller Insurance, Place Insurance, Win Only Markets or Enhanced Placed markets which are separate from the main ‘Win or E/W’ Market. Bets placed in shops do not qualify unless stated otherwise.
Like many of the bookmakers on this page, Ladbrokes delivers its Best Odds Guaranteed on UK and Irish Horse Racing only. This offer is capped at £2,500 per day and applied from 8am on the day of the event only. This offer started in March 2021 ahead of the Cheltenham Festival and customers have been enjoying this deal on the four-day racing event every year since.
Similar to bookmakers above, this offer does not apply to Ante-Post, Tote/Pools, Pari-Mutuel, Enhanced Price, Betting Without, Place Only (Top 2/3/4 Finish), Top Finish (Top 2/3 Finish), To Finish 2nd/3rd Bets, Match Bets, Faller Insurance, Money Back x Places, Win Only Markets or Enhanced Placed markets which are separate from the main ‘Win or E/W’ Market. Bets placed in shops do not qualify unless stated otherwise.
With BoyleSports’ promotion, if you take an Early Price on a selection and the Starting Price (SP) is higher, BoyleSports will pay out at the better price when the bet is placed after 8am on the day of the race. Again, this only applies for Ladbrokes punters betting on horse racing that’s in the UK and Ireland, which includes the Cheltenham Festival and Grand National.
Free bets, cashed out bets, or voided bets do not qualify for the Best Odds Guaranteed promotion. Only real money bets placed by eligible customers will be eligible for this offer.
Betway’s Best Odds Guaranteed offer is available daily on all UK and Ireland horse racing bets, from 9.00 am. This is excellent news for the 2025 Cheltenham Festival, which got underway on March 11. For example, if you get a tip for horse racing, take the 6/1 Early Price and your selection wins at 8/1, Betway will pay you at 8/1. The offer applies to single and multiple bets placed. Although this isn’t the earliest bookie offer, with many offering 8am, it’s still one of the best in the business and should be considered when placing bets on horse racing markets.
As well as the bookmakers above, here’s an extensive list of the affiliates that offer Best Odds Guaranteed and the times the promotion becomes available, as of January 2025.
| Bookmaker | Best Odds Guaranteed |
|---|---|
| bet365 | Yes (From 8am day of race) |
| Betfred | Yes (From 8am day of race) |
| Sky Bet | Only available to Sky Bet Club qualifiers from previous week from 9am |
| BoyleSports | Yes (From 8am day of race) |
| Tote | Tote Guarantee - Will always pay at least the SP on Win bets |
| Paddy Power | Yes (From 8am day of race - must opt in) |
| 888Sport | Yes (From 8am day of race) |
| BetVictor | Yes (From 9am day of race) |
| Parimatch | No |
| SBK | No |
| Ladbrokes | Yes (From 8am day of race) |
| Betway | Yes (From 9am day of race) |
| Mr. Play | No |
| Unibet | Yes (From 8am day of race) |
| Kwiff | No |
| SpreadEx | No |
| Betfair | No |
| William Hill | Yes (From 8am day of race) |
| LiveScore Bet | Yes (From 10am day of race) |
| Coral | Yes (From 8am day of race) |
| Grosvenor | Yes (From 9am day of race) |
| BetUK | Yes (From 11am day of race) |
| QuinnBet | Yes (From 10am day of race) |
| Sporting Index | No |
| VBet | No |
| Virgin Bet | Yes (From 10am day of race) |
| Matchbook | No |
| Betfair Exchange | No |
| Betano | No |
| BetMGM | Yes (From 11am day of race) |
| talkSPORT BET | Yes (From 9am day of race) |
| CopyBet | Yes |
| Fafabet | Yes (From 8:30am day of race) |
| AK Bets | No |
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