Erling Haaland to be the Premier League top goalscorer has drifted out from 2/7 to 4/9 at best with Betway, as three of 11 bookmakers eased their odds.
The odds on Erling Haaland to be the Premier League top goalscorer have drifted out from 2/7 to 4/9 with Betway, which makes the big man about as generous a price as he has looked in a while.
Haaland drew a blank as Manchester City lost 1-0 at home to Brighton & Hove Albion.
Three of 11 bookmakers have eased their odds on Erling Haaland to be the Premier League top goalscorer.
He remains the clear favourite at a best price of 4/9 with Betway, with Alexander Isak next at 9/1 with Bet365.
The Brighton defeat was City's second consecutive Premier League loss.
Saturday at the Etihad was one of those afternoons a striker would rather forget. Yasin Ayari scored early and Brighton held on for a 1-0 win, with goalkeeper Bart Verbruggen making seven saves to keep Haaland and company out. City kept sending the ball forward, shot after shot, and the City boss was left lamenting his side's lack of a clinical edge. Keep that in mind: the supply line to Haaland was busy. What went wrong was the finishing on the day, plus a goalkeeper in the form of his life.
The bookmakers have not said exactly what prompted the move, but the timing points straight at that blank and at City dropping a second straight league fixture. A dry run for the home side's main man in front of goal is precisely what nudges traders to ease a short-priced favourite. Keep it in proportion, though. Only three of 11 bookmakers have pushed his price out, so this is a minority drift rather than a stampede, and the rest of the market is still treating him as the man to beat.
Premier League Top Goalscorer odds
Best odds 4/9 with Betway, worst 1/3 with Coral and Bet Victor. Bet365 and AK Bets sit between the two, so it pays to shop around on the odds on Erling Haaland.
Last updated: 2 November 2026, 07:06 UK time
Odds below are live and may have changed since publishing this article.
How short are the odds on Erling Haaland to be the Premier League top goalscorer?
Haaland is still the clear favourite at a best price of 4/9 with Betway, and the drift has not dragged anyone close to him. Alexander Isak is the nearest challenger at 9/1 with Bet365, but he had a quiet weekend of his own, starting up front for Liverpool and failing to score in their home defeat to Arsenal at Anfield. When the main rivals both draw blanks in the same round of outings, a price move on the leader looks more like a breather than a real shift in the race.
Erling Haaland – 4/9 with Betway. Still the man to beat despite the blank against Brighton.
Alexander Isak – 9/1 with Bet365. Started for Liverpool but could not find the net against Arsenal.
João Pedro – 14/1 with AK Bets. Missed Brighton's win over Manchester City through injury.
Nicolas Jackson – 20/1 with Betway, Bet Victor, StarSportsBet, Betfred and Ladbrokes. The best of the rest on current prices.
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Will Erling Haaland be the Premier League top goalscorer?
Next up for City is a Champions League trip to RB Leipzig at the Red Bull Arena this month. That fixture does nothing for the log race, but it is a chance to see whether the finishing comes back. Our view is simple. City are still creating plenty for their number nine, and as long as that service keeps coming, one stubborn afternoon against an inspired Verbruggen does not change the story. The longer price takes a little off the implied probability, but Haaland remains the clear favourite in this market. Anyone who felt he was too short before the Brighton game now gets a slightly better number, and with his nearest rivals also drawing blanks, the drift looks more like an opening for backers than a warning sign.
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