
Find William Hill’s best offers and everything else you need to know about the top promotions for the Cheltenham Festival.
It’s one of the biggest weeks in the horse racing calendar - it’s time for the 2024 Cheltenham Festival.
There are countless welcome offers throughout the Cheltenham Festival. But William Hill is doing things differently. Every player gets a £5 free bet every day at Cheltenham - totalling £20 in free bets.
Find William Hill’s best offers and everything else you need to know about the top promotions for the Cheltenham Festival.
Get £5 Free Every Day at Cheltenham
Get one £5 William Hill free bet to use on horse racing every day throughout the 2024 Cheltenham Festival.
‘Opt-in’ online via the promotions page or in-shop with a Plus Card to qualify for the William Hill free bet. Free bets are issued with the breakdown below:
- Day 1: Tuesday 12th March 2024 - £5 Free Bet (Opt in from 07:00, expires 17:45 on 12/03/2024)
- Day 2: Wednesday 13th March 2024 - £5 Free Bet (Opt in from 07:00, expires 17:45 on 13/03/2024)
- Day 3: Thursday 14th March 2024 - £5 Free Bet (Opt in from 07:00, expires 17:45 on 14/03/2024)
- Day 4: Friday 15th March 2024 - £5 Free Bet (Opt in from 07:00, expires 17:45 on 15/03/2024)
Daily free bets must be used in full on a single wager. Each daily free bet will be voided and removed from the player account if not used by 17:45 (UK time). Terms and conditions apply.
How to Sign Up to William Hill
To sign up for William Hill, use the below step-by-step guide:
- Click any on-page link to create your William Hill account.
- Choose “Sign Up” and enter your: title, full name, date of birth, email address, telephone number and address.
- Create a username, password and set your security question.
- Choose to set a daily, weekly or monthly deposit limit.
- Select marketing preferences and choose “Agree and join”.
- Wait for the first day of racing (07:00 UK time) and claim the first £5 Free Bet.
- Repeat for the three remaining days of the Cheltenham Festival. Use each Free Bet by 17:45 on the day of retrieval.
Betfred
- Huge range of regular promotions
- 24/7 live chat service
- PickYourPunt builder for custom bets
Non-runner Money Back
William Hill is offering a Non-Runner Money Back on all Ante-Post bets placed on every race at the 2024 Cheltenham Festival.
Place a wager on the main “Win and EW” markets that include “(NRMB)” in the race title either in-store or online to qualify. If your selection doesn’t run, William Hill will refund your stake. If your non-running selection is part of a larger multiple, only the affected line will be marked as void.
There’s just one downside - you’ll have to be early to qualify. The offer expires at 11:59 on 10th March 2024. Terms and conditions apply.
Daily Horse Racing Bet Boost
William Hill’s standard horse racing promotions are also running alongside the Cheltenham offers. One of which is the Daily Horse Racing Bet Boost.
The Daily Horse Racing Bet Boost allows one horse racing bet to be boosted each day, up to a maximum of £20.
To qualify, add any horse racing selection to your bet slip. Select the "Racing Bet Boost"
from "Rewards" in your bet slip. Stake a maximum of £20 on win or each-way markets.
The Daily Horse Racing Bet Boost can be used on single or multiple bets (up to 10 selections). Terms and conditions apply.





