
Cheltenham Festival 2025 is set to be one of the biggest yet as bookmakers ready their enticing offers and promotions ahead of four days of non-stop action at Prestbury Park.
The likes of Paddy Power, William Hill, Ladbrokes and Sky Bet have been around the block when it comes to providing for customers at Cheltenham, but there are some bookies making their debut at the biggest horse racing event of the year.
There’s plenty to like about all of the below bookies making their Cheltenham bow and as we gear up for day one, here are the best newest bookmakers to look out for this week.
Tangobet
New bookie looking to make a splash
First up is one of the newest bookmakers on the scene, Tangobet.
Launching in 2024, Tangobet is giving away a new customer sign up offer ahead of the Cheltenham Festival where you can receive a £20 free bet.
This requires you to sign up and place £20 as a qualifying wager to unlock the free bet which you will be able to use on Cheltenham Festival.
No promo code is needed in order to claim this offer, and you must stake your free bet on minimum odds of 4/5. This gives you a variety of choices on numerous races including the Supreme Novices’ Hurdle, Champion Hurdle, Champion Chase and many more.
In order to claim, CLICK HERE or follow the steps on the widget below.
Betano
Horse racing sign up plus Gold Cup boost
While Betano has been making a splash for a while, particularly at Euro 2024, this is the bookmaker’s first Cheltenham Festival after launching in May 2024.
The bookie is delivering a specific Cheltenham Festival sign up offer which means they’re definitely a bookie to sign up for.
Not only can you get the generic sign up offer which gives you up to £30 in free bets to use on horse racing, including the Cheltenham Festival, but the bookie giving away an odds boost on the Cheltenham Gold Cup.
With Betano, you can get 30/1 on Galopin Des Champs to win the Gold Cup. The horse is heavy favourite to win the biggest race on the final day of action, currently at 4/7 with existing customers. But new customers can get the odds boost which makes signing up now worth your while.
CLICK HERE to get this exclusive sign up offer or click on the widget below now before it expires on March 12.
Easybet
easyBet
Gold Cup Free Bets from new bookie
Next up is a bookmaker that launched at the back end of 2024, easyBet.
Part of the EasyGroup mega brand which features easyJet and easyHotel, the bookie branch is ready to go big for the Cheltenham Festival and, more specifically, the Cheltenham Gold Cup.
With the bookmaker, you can get sign up and get £30 in free bets when you spend £20 upon joining.
Using the bonus code EB30, the user must place two separate bets on at least two different events to qualify at odds of 2.0 or more.
Once you do that, you will get the following breakdown of free bets:
- 1 x £5 Free Bet on Soccer Markets Only
- 1 x £5 Free Bet on Horse Racing Markets Only
- 1 x £5 Free Bet on Multiples
- 1 x £5 Free Bet on any Market
Once you get those, you will then be credited with a £10 free bet for the Cheltenham 2025 Gold Cup, which will drop into your account on Friday, March 14.
CLICK HERE to sign up or click on the offer below to claim your free bet.
PricedUp
PricedUp
Bet £40 Get £20 with extensive bookie
Another bookie that went live in the summer of 2024, PricedUp is an exchange market offering very competitive odds across all 28 races at Cheltenham Festival.
When you sign up with PricedUp, you will get £20 in free bets when you make a £40 qualifying wager on selected PricedUp markets. Make sure to use the code bet40get20 with minimum odds of Evens.
The £20 offer then can be used on the Cheltenham Festival.
As well as the sign up offer, you can also use special promotions with the bookie including #PricedUpPushes, where you can keep up to date with all the best odds on ever race at the festival. Claim the offer below.
Tango Bet
Bet442
Bookmaker launched in May 2024
It’s almost been a year since Bet442 took the plunge and launched as a bookmaker but it’s coming up to it’s maiden Cheltenham Festival and is looking to celebrate in style.
Bet442’s sign up offer is very similar to that of Tangobet where you will get £20 free bets for spending £20 on any sporting market with odds of 1/1 (2.00) or higher. That includes any Cheltenham Festival race so choose wisely.
The reward will then be £20 in free bets which will come in the form of 1x £10 free bet with the second part coming in 2 x £5 bet builder free bets. The bet builders could give you the edge when looking to be on multiple races so you could boost your pot.





