With a Thanksgiving feast of NFL matches taking place today, the popularity of betting on American Football has surged on Paddy Power among its UK and Ireland customers.
The NFL has been a massively popular sport with the UK audience for decades, with Sky Sports offering a wealth of ways to tune in to almost every match.
The league has been showcasing its brand internationally ever since 2007, when the New York Giants faced the Miami Dolphins at Wembley Stadium.
Teams have been returning to London almost every year since, with three games taking place at Wembley and the Tottenham Hotspur Stadium in 2024 alone.
That interest has struck a chord with Paddy Power customers, who have been flocking to the bookmaker in order to take bets on one of the world's most popular sports.
Touchdown for NFL on Paddy Power
Sport surges to third most popular sport with Paddy Power customers
The NFL had been in a solid eighth position in the years 2020 and 2021 for most popular sports with Paddy Power customers, trailing sports such as Darts, Rugby Union and Boxing.
However, according to data posted by expert Brad Allen, there has been an upward trend of bets taken by Paddy Power on the NFL.
In 2022, the NFL had risen to sixth place before overtaking Rugby Union in 2023 to move into fifth. But in 2024, both Boxing and Golf slipped behind a surging NFL market and moved into third place, just behind Paddy Power's flagship sports, Football and Horse Racing.
Paddy Power offers a variety of options when it comes to betting on the NFL, from in-play to placing accumulators, the bookie leaves no stone unturned on one of its best-performing sports.
There are a host of Thanksgiving specials also available on Paddy Power with three NFL games taking place on one of the biggest days of the year.
These include 'any non-quarterback to throw a touchdown pass' at 14/1 and 'Jared Goff & Caleb Williams to Combine for 6+ Passing and Rushing TDs' at 17/2.
NFL is now the third most popular sport for Paddy Power UK&Ire customers, behind only football and racing ! pic.twitter.com/GlnMJPlAY8
— Brad Allen (@BradAllenNFL) November 25, 2024
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NFL a Popular Bet with Paddy Power on Oddschecker
Paddy Power rank highly on bets taken on the NFL
NFL is also a popular betting marking on oddschecker, ranking as the 11th most bet on sport through our website in 2024.
The majority of those bets placed came during the Super Bowl back in February when the Kansas City Chiefs won the championship for the third time in five years.
The popularity on Paddy Power is also reflected on oddschecker, with the bookie ranking second overall for most popular affiliates with NFL betting. Of the bets placed with Paddy Power on the NFL, 24% came during the Super Bowl.
In reflection of the growth of the sport, the number of Paddy Power NFL bets in 2024 has already eclipsed its 2023 figure.
While not ranking as highly as on its website, the NFL is the seventh most popular sport for punters using Paddy Power through oddschecker, one place higher than 2023.
With the high-flying Detroit Lions kicking off, we are expecting the NFL's feast of Thanksgiving sport to continue that upward trend of betting figures through oddschecker.
