Maura Higgins is already popular with bettors before she has even entered the jungle.
Ahead of her anticipated entrance into the jungle on Thursday night’s episode, I’m A Celebrity bettors have rallied behind Maura Higgins to become Queen of the Jungle.
Since Wednesday’s episode aired, 18% of bets placed on Oddschecker have backed Maura Higgins to win the competition—up significantly from the 7% share she received in the three weeks leading up to her debut.
This surge in betting activity has seen bookmakers cut her odds from 9/1 to 13/2 (best price William Hill), making her the third favourite in the betting markets, behind Danny Jones (11/10 - Boylesport) and Tulisa (5/1 - Betfred).
William Hill
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I'm A Celebrity 2024 Betting
Below is a look at the % of bets taken on potential winners on I'm a Celebrity 2024 through oddschecker between each episode so far.
Consistent Leader: Danny Jones
Danny Jones has held his position as the most popular bet since the show began, taking 20%-30% of daily winner bets every day this week. His consistent performance has kept him as the bookies’ favourite to win the competition, with odds currently standing at 11/10 with Boylesport (48% implied probability).
Tulisa: The Week’s Biggest Betting Mover
Tulisa has seen the most dramatic shift in the betting markets this week, with her odds being shortened from 14/1 pre-show to 5/1 with Betfred after a strong showing. Her share of total bets has also grown from 6% before Episode 1 to 11% since the first episode aired on Sunday night.
Betfred
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I'm A Celeb Odds
| I’m A Celeb Winner | Odds | Implied Probability |
|---|---|---|
| Danny Jones | 11/10 | 48% |
| Tulisa | 5/1 | 16.7% |
| Maura Higgins | 13/2 | 13.3% |
| GK Barry | 10/1 | 9.1% |
| Coleen Rooney | 16/1 | 5.9% |
| Alan Halsall | 18/1 | 5.3% |
| Dean McCullough | 20/1 | 4.8% |
| Richard Coles | 33/1 | 2.9% |
| Oti Mabuse | 33/1 | 2.9% |
| Barry McGuigan | 40/1 | 2.4% |
| Melvin Odoom | 100/1 | 1% |
| Jane Moore | 150/1 | 0.7% |
Quote from Oddschecker’s Leon Blackman: “Ahead of her entering I’m A Celebrity tonight, Maura Higgins has seen a surge in betting interest backing her to be crowned Queen of the Jungle. Her share of total bets has more than doubled since Wednesday’s episode finished compared to the month beforehand (7% to 18%). This rise in bets has led to her odds being trimmed from 9/1 to 13/2 and moving into third favourite in the betting markets to be the outright winner of the show.”
