Eurovision is one of the most anticipated events in Europe every year, and it's now a huge betting event as well. Below we rank the best bookmakers for 20255 Eurovision betting.
Eurovision has always been an event people love to watch and talk about, but it has also developed into a huge betting event over the years, with bookmakers taking it more and more seriously. This means bookmakers are providing more markets and more competitive odds each year, in order to claim the top spot among punters for the Song Contest.
The bookmakers all agree that Sweden are favourites to win a record-breaking 8th Eurovision tonight, but who is taking the biggest stance? Below, we will rank bookmakers based on their odds, market depth, and their welcome offers for those opening accounts ahead of Eurovision tonight.
Eurovision Bookmaker Ranking Criteria
Here is a short guide on how we are ranking bookmakers ahead of the 2025 Eurovision Song Contest. There is no 'one size fits all' and therefore different customers will require different things from a Eurovision bookmaker, but here is what we think you should look for in a bookmaker ahead of tonight's event:
- Market Coverage - If you are not providing odds for several markets, beyond just the Outright market, then bettors will simply go elsewhere. There are so many intriguing betting markets, including top 10 finish, Jury Vote Winner, and Tele Vote Winner, that simply offering one market isn't good enough. To make the list below, bookmakers had to diversify their Eurovision betting
- Competitive Odds - It is one thing to offer Eurovision betting and good market coverage, but if you are not competitive with your odds, punters will go elsewhere. To make our list of the best bookmakers, the odds on site for each market must be competitive
- New Customer Offer - Some Eurovision bettors may be new to betting or fairly casual bettors, which means they could be looking for the best new customer offers on the market. This played a small part in our decision when providing this list of best bookmakers for Eurovision as well
Top 5 Bookmakers for the 2025 Eurovision Song Contest
Here are our five favourite bookmakers for this year's Eurovision.
1. William Hill
Welcome Offer - Bet £10, Get £60 in Free Bets
Markets Coverage - Strong
Odds - Competitive (10/11 on Sweden, which is industry standard)
William Hill has it all. Good market coverage, competitive odds, and if you are looking for a new account, you can bet £10 on Eurovision and claim £60 in free bets as a reward.
At the time of writing, they make Sweden the clear favourite, but are offering solid enough odds on them to win at 10/11. There are only two bookmakers on the oddschecker grid offering better odds on Sweden to win, highlighting that William Hill is a competitive bookmaker when it comes to Eurovision odds.
William Hill are also the top price for Austria (1/4) and Netherlands (11/10) to finish inside the top 5, showing they are a good bookmaker for those looking to bet outside of the outright market as well.
In their outright market, William Hill are offering 3 each way places but 1/4 odds, whereas other bookies are going 4 places 1/5. You must decide whether the better each way payout terms or the number of places is more important to you.
William Hill
- Solid in-play betting service
- Cash-in option to help increase profitability
- Excellent reputation within the UK betting-industry
2. Betfred
Welcome Offer - Bet £10, Get £50 in Free Bets
Markets Coverage - Strong
Odds - Competitive (10/11 on Sweden, which is industry standard)
There is not much to choose between Betfred and William Hill, but the latter just about offers the bigger welcome bonus for new customers. Now, one thing to note is that £20 of William Hill's overall bonus is a casino reward, so if you are looking to bet exclusively on sports and other events like Eurovision, then Betfred might be the pick for you.
Betfred covers all the main betting markets for Eurovision, and are also offering some exciting odds boosts, and a fun market on whether Celine Dion performs live during the final. They make her a 2/1 shot to do so.
While most bettors wouldn't be looking to bet on a 1/16 shot, Betfred are taking a stance, it seems, on Austria to finish in the top 10, with the industry-standard price being anywhere from 1/25 to 1/33. You won't get rich, and a bet on this market won't be eligible for your new customer offer, but if you are a big stakes bettor, Betfred might be for you!
Betfred
- Huge range of regular promotions
- 24/7 live chat service
- PickYourPunt builder for custom bets
3. Paddy Power
Welcome Offer - Bet £10, Get £30 in Free Bets
Markets Coverage - Strong
Odds - Competitive (10/11 on Sweden, which is industry standard)
The Irish bookmaker, Paddy Power, is next on our list. We love Paddy Power's approach as they deliver the goods when it comes to betting markets and odds, but also bring plenty of comedic value as well.
You can rely on Paddy Power for entertainment throughout the Song Contest, but at its core, it is a fantastic bookmaker that lives up to its reputation.
Like Betfred and William Hill before them, Paddy Power go 10/11 on the favourite this evening, but their 10/3 odds at 4 each way places on second-favourite Austria are eye-catching. It's the same odds William Hill offers, but one extra place which could make all the difference.
You can bet £10, get £30 in free bets as a new customer, and then once you have placed your eligible bet, look to take advantage of the #WhatOddsPaddy market for some unique bets
Paddy Power
- Trusted parent company
- Industry leader in promotions/marketing
- Competitive pricing
4. Sky Bet
Welcome Offer - Bet 5p, Get £30 in Free Bets
Markets Coverage - Strong
Odds - Competitive (1/1 on Sweden - second-best odds on the market)
Sky Bet are unlucky to find themselves this far down the list, as they are offering the second-best odds on the market on Sweden, and their new customer offer allows a low initial investment. These two things make them the best option for recreational bettors, who are looking for a new account ahead of tonight's contest.
In addition to these huge plus points of competitive odds and an attractive welcome offer, Sky Bet are also offering their popular RequestABet markets, which will no doubt appeal to casual bettors.
Including in their RequestABet markets are:
- Sweden to Win, France Top 5, Switzerland Top 10 & United Kingdom to Finish Last (11/1)
- Sweden to Win and France Top 5 (9/4)
- Finland, Estonia, and Ukraine all Top 10 (2/1)
Skybet
- 24/7 live chat support
- Some of the best price boosts in the market
- Intuitive user experience
5. Bet365
Welcome Offer - Bet £10, Get £30 in Free Bets
Markets Coverage - Strong
Odds - Less competitive than the top 4 (5/6 on Sweden - second-worst odds on the market)
There is no top 5 bookmaker list where Bet365 shouldn't feature, such is the quality of their app and market coverage across multiple sports.
They are propping things up here on this Eurovision list as they are offering little value on Sweden as the favourites, but their market coverage is as good as ever, and they are offering multiple bet boosts that may appeal to you.
Here are some of the bet365 Eurovision 2025 boosts:
- Greece - Top Balkan Country (4/1 from 7/2)
- Italy - Top Big Five Country (7/1 from 6/1)
- Austria - Win Outright (3/1 from 11/4)
Bet365
- Slick, clean interface
- Full suite of safer gambling options including profit/loss
- Market leading all customer offers across all sports
