DraftKings King of the Endzone: Win a Share of $2 Million on Lions vs Bills

DraftKings King of the Endzone: Win a Share of $2 Million on Lions vs Bills

The second week of the 2026/27 NFL season opens with a massive inter-conference showdown as the Detroit Lions travel to Highmark Stadium to take on the Buffalo Bills on Thursday Night Football (8:20 PM ET).

To celebrate this prime-time contest, DraftKings Sportsbook is running an exclusive jackpot promotion: the $2,000,000 King of the Endzone Promo.

By opting into the offer and placing a $5+ pre-match wager on any Touchdown Scorer market, you qualify for a share of $2,000,000 in bonus bets if the player you select scores the longest touchdown of the game (most official yards gained on the scoring play).

Even better, new users joining DraftKings today can stack this contest with the flagship welcome promotion to guarantee $200 in total bonus bets on their very first $5 cash bet. CLICK HERE to sign up with DraftKings today or follow our simple registration steps below.

Below is your complete guide to claiming both offers, reviewing the live Lions vs Bills odds, analyzing touchdown scorer prop lines, and looking back at Week 1 end-zone action to help you land the winning ticket.

How to Claim the DraftKings $2,000,000 King of the Endzone Promo

Follow these simple steps to lock in your entry for Thursday Night Football:

Step 1: CLICK HERE or Log in to your DraftKings Sportsbook account or click our link to register a new one.

Step 2: Navigate to the "Promotions" page and click "Opt-In" to receive one (1) single-use Qualifying Bet Token for DET vs. BUF.

Step 3: Select any pre-match NFL Touchdown Scorer Prop under the "TD Scorer" tab (First TD, Anytime TD, or 2+ TDs).

Step 4: Apply your single-use Qualifying Bet Token in your betslip and stake at least $5 using cash balance funds (bets placed with site credits or cashed-out wagers void eligibility).

Step 5: If your chosen player scores the longest touchdown of the game, you win an equal share of $2,000,000 in Bonus Bets credited within 24 hours of the game ending!

Note: Passing touchdowns do NOT count—the prize goes to the player who physically advances the ball into the end zone (rushing, receiving, or defensive/special teams return).

New Customer Offer: How to Claim the DraftKings $200 Promo Code

If you don't have a DraftKings account yet, you can sign up today and stack the King of the Endzone promo with DraftKings' flagship new-customer welcome package:

Step 1: CLICK HERE or visit DraftKings website to register - this ensures you qualify for the $200 bonus

Step 2: Create your DraftKings Sportsbook account (it only takes about two minutes).

Step 3: Deposit at least $5. Most methods land instantly.

Step 4: Place your first $5+ wager on any sport. Moneyline, spread, total, the choice is yours.

Step 5: You will receive $200 in bonus bets, regardless of the outcome of your qualifying wager. Bonus paid in 8 $25 Bonus Bets

• Day 0: Sign-up, place Qualifying Bet, and get $50 in Bonus Bets, $150 in Bonus Bets remain to be issued
• Day 7: $50 in Bonus Bets issued via click-to-claim, $100 in Bonus Bets remain to be issued
• Day 14: $50 in Bonus Bets issued via click-to-claim, $50 in Bonus Bets remain to be issued
• Day 21: $50 in Bonus Bets issued via click-to-claim, $0 in Bonus Bers remain to be issue
• TOTAL: $200 in Bonus Bets issued over 14 days

DraftKings Game Odds: Detroit Lions at Buffalo Bills

• Point Spread: Detroit Lions +5.5 (−115) | Buffalo Bills −5.5 (−105)
• Over / Under Total: Over 54.5 (−110) | Under 54.5 (−110)
• Moneyline: Detroit Lions +185 | Buffalo Bills −225

DraftKings Touchdown Scorer Odds

Before picking your "King of the Endzone" player, compare the shortest goal-line favorites against explosive deep threats. While short-yardage running backs carry lower odds to score, perimeter receivers or dual-threat QBs often offer higher yardage upside to win the longest touchdown tiebreaker:

How Best to Use Both Promos on Thursday Night Football

1. Unlock Your Welcome Bonus First: Place your initial $5 new-customer cash wager on a standard market like Buffalo Bills Moneyline (−225) or Over 54.5 Total Points (−110). This instantly releases your Day 0 $50 in bonus bets.
2. Target High-Explosive Playmakers for the $2M Jackpot: Short 1-yard goal-line plunges rarely win "King of the Endzone." Instead of short-yardage options, target explosive home-run threats like Jahmyr Gibbs (+400 First TD) or Amon-Ra St. Brown (+100 Anytime TD). A 40+ yard breakaway run or deep passing strike gives you the ideal combination of scoring likelihood and maximum touchdown length.

Week 1 Touchdown Context: Detroit Lions & Buffalo Bills

Looking back at Week 1 performances provides key clues for picking your Thursday night touchdown scorer:

• Detroit Lions (Week 1 vs. Saints): The Lions put up 31 points in an overtime win. Jahmyr Gibbs dominated backfield work, rushing for 156 yards and two 1-yard touchdowns. Meanwhile, Amon-Ra St. Brown proved to be Jared Goff's primary target in the end zone, catching two touchdown passes (including the game-winner in OT).
• Buffalo Bills (Week 1 vs. Texans): The Bills scored 36 points in a thrilling comeback victory. Dual-threat QB Josh Allen accounted for four total touchdowns - throwing two TD passes (including a game-winning 34-yard strike to Joshua Palmer) and rushing for two touchdowns himself.

DraftKings Sportsbook Welcome Offer Terms & Conditions

Here are the updated terms and conditions for the $200 DraftKings promotion:

First time DraftKings customers only Place a wager of $5+ on any sport between 8/24/2026 at 12:00 a.m. Eastern Time (ET) and 9/20/2026 at 11:59 p.m. Eastern Time (ET). Your first placed wager will be your qualifying wager You will receive $200 in bonus bets, regardless of the outcome of your qualifying wager Day 0: Sign-up, place Qualifying Bet, and get $50 in Bonus Bets, $150 in Bonus Bets remain to be issued Day 7: $50 in Bonus Bets issued via click-to-claim, $100 in Bonus Bets remain to be issued Day 14: $50 in Bonus Bets issued via click-to-claim, $50 in Bonus Bets remain to be issued Day 21: $50 in Bonus Bets issued via click-to-claim, $0 in Bonus Bers remain to be issue TOTAL: $200 in Bonus Bets issued over 14 days Click to Claims expire after 7 days. If reward is not claimed within 7 days, that $50 in bonus bets is forefited Bonus paid in 8 $25 Bonus Bets Bonus Bets are single-use, non-transferable, non-withdrawable, and have no cash value. Bonus Bets are valid for seven (7) days (168 hours) from the time they are credited to customers' accounts. Bonus Bet stake removed from payout Bonus Bet cannot be used as qualifying wager One (1) qualifying wager per customer Must be physically located in AR, AZ, CO, CT, DC, IA, IL, IN, KS, KY, LA (select parishes), MA, MD, ME, MI, MO, NC, NJ, NH, NY, OH, OR, PA, PR (residents only), TN, VA, VT, WY WV, CA-AB, or CA-ON

PROMOTION AND ELIGIBILITY REQUIREMENTS

GAMBLING PROBLEM? CALL 1-800-GAMBLER or 1-800-MY-RESET, (800) 327-5050 or visit gamblinghelplinema.org (MA).

Please Gamble Responsibly. 888-789-7777/visit ccpg.org (CT), or visit www.mdgamblinghelp.org (MD), 1-800-981-0023 (PR).

21+ and present in most states. (18+ DC/NH/PR/WY). Void in CAN. Eligibility restrictions apply. On behalf of Boot Hill Casino (KS). Pass-thru of per wager tax may apply in IL. 1 per new DraftKings customer. $5+ first-time bet req. Max. $200 issued as non-withdrawable Bonus Bets that expire in 7 days after issuance. Stake removed from payout. Reward issued as eight $25 in Bonus Bets withing 21 days. 7 days = 168hrs. Terms: sportsbook.draftkings.com/ promos. Ends 9/20/26 at 11:59 PM ET. Sponsored by DK.