
Steve Ryder previews the King George VI & Queen Elizabeth Stakes 2026 and picks out his best bet.
| Valid Today | July 21, 2026 |
Despite being a new bookmaker, Bally Bet has already made a big impact on the gambling scene, and they are set to make a splash for the 2026 Cheltenham Festival. Bally Bet will be offering a good selection of offers for both new and existing customers, including a sign up offer that’s up there with some of the top UK bookmakers.
New customers can claim £30 in free bets when they wager £10 on the Cheltenham Festival, which is a solid way to get started with a brand new bookmaker! Once you are signed up, you’ll also be able to take advantage of some other interesting features and promotions for the festival, which we will go into more detail about below.
If you’re looking for a new bookmaker to sign up with for the Cheltenham Festival, Bally Bet could be one to consider. While there may not be as many all-customer offers as other bookies, there is still some value to be had. Their sign up offer is also a decent one to get started with, as new customers can bet £10 to get £30 in free bets. Below, we’ll explain what each offer is and how you can take advantage of them for the 2026 Cheltenham Festival.
Bally Bet have not yet confirmed whether they will be offering extra place races for the Cheltenham Festival, but they do currently advertise extra places on select races every day. Bally Bet typically will have a few extra place races per day, so we are expecting this trend to continue for the 2026 festival.
Extra place races work by being able to place an each way bet and stand a better chance at your bet settling as a winner. With the standard number of places varying between 2–4 depending on the number of runners, bookmakers such as Bally Bet will give punters more of a chance to win their each way bets by offering extra places, so keep an eye out on this page where we’ll provide updates on which races will have enhanced place terms.
One of Bally Bet’s promotions sees customers able to claim daily rewards by playing a daily free game, a monthly free game, and using the Refer A Friend programme. Daily free games give you the chance to find matching symbols to win free spins or cash. All you need to do is make one lifetime £10 deposit and you’ll be eligible to take part.
Every time you play the daily free game throughout a month, you’ll be given one pick for the monthly free game. There are a maximum of 30 picks for the monthly game, meaning a better chance to win prizes.
As for the Refer A Friend programme, users will get £30 when they refer a friend to Bally Bet. They will need to deposit £10 and meet the minimum wagering requirements. This is available for up to five friends, so you could claim up to £100 ready for the Cheltenham Festival!
If you don’t yet have a Bally Bet account and would like to open one ahead of Cheltenham, then follow the steps below to do just that and claim their latest sign up offer. New customers can get £30 in free bets when they bet £10 ready to use on the festival:
New members only, must opt in. Not valid with Casino Welcome Offer. Min £10 deposit & bet placed and settled in 30 days from deposit: min 1/2 odds (settled), excl. casino, odds & profit boost, second chance & free bets. £30 (3 x £10): non-withdrawable bet tokens issued on settlement, valid 30 days, stake not returned. Play Responsibly. GambleAware.org. 18+.
Unlike some other bookmakers, there is no bonus code required to unlock the Bally Bet sign up offer for Cheltenham. As long as you use the links provided on this page and complete the steps correctly, you will unlock £30 in free bets to use for the festival.
There are several smart ways to get the most value from Bally Bet’s bet £10 get £30 offer during the Cheltenham Festival. One approach is to place your qualifying £10 bet earlier, particularly on ante-post Cheltenham markets. Bally Bet often prices up Festival races well in advance, and betting earlier can allow you to lock in bigger odds before the market tightens closer to race day.
For example, if you strongly fancy a contender in a headline race like the Cheltenham Gold Cup, placing your bet ahead of the Festival could secure a more generous price than waiting until race week. That said, it’s important to remember that ante-post bets usually stand whether a horse runs or not, so there is added risk compared to day-of-race betting.
A more conservative way to approach Bally Bet’s offer is to use your qualifying bets on small multiples. Accumulators and combination bets can be tempting due to the larger potential returns, but they require multiple outcomes to land, so balancing risk and reward is key.
Let’s take a look at how Bally Bet’s Cheltenham offer stacks up against some of their competitors’ latest sign up offers ahead of the festival:
New bet365 customers can currently get £30 in free bets when they wager £10 on the Cheltenham Festival. This offer provides the same free bet value for the same qualifying bet amount when compared to Bally Bet.
The Paddy Power Cheltenham offer gives new customers the chance to bet £5 and get £30 in free bets. This is a generous offer from one of the UK’s most popular bookmakers.
Sky Bet’s Cheltenham offering is one of the most generous available right now, as new customers only need to bet 5p to unlock £40 in free bets.
Despite not being one of the top UK bookmakers for Cheltenham betting, Bally Bet is a good alternative for those looking to sign up with a new betting site and claim a free bet bonus. With their bet £10 get £30 offer, you are essentially doubling your wallet from the get-go.
It is yet to be confirmed whether Bally Bet will offer Non-Runner No Bet (NRNB) or Best Odds Guaranteed (BOG). These offers greatly enhance Cheltenham betting, and updates will be provided here if they become available.
Bally Bet provides all the Cheltenham betting markets you would expect from a reputable bookmaker:
This market requires you to back a horse to win its race at Cheltenham.
Each-way betting offers more flexibility across the Festival, with Bally Bet often enhancing this market by offering extra places.
Bally Bet allows you to place multiples and accumulators throughout the Cheltenham Festival for higher-risk, higher-reward betting.
The Cheltenham Festival is expected to welcome over 250,000 spectators across four days of world-class jump racing, with the event set to take place between Tuesday 10 – Friday 13 March 2026.
| Times | Race | Distance | Type |
|---|---|---|---|
| 1.20pm | The Sky Bet Supreme Novices' Hurdle (Grade 1) | 2m 87y | Hurdle |
| 2.00pm | The Arkle Novices’ Chase (Grade 1) | 1m 7f 199y | Chase |
| 2.40pm | The Hallgarten and Novum Wines Juvenile Handicap Hurdle (Premier Handicap) | 2m 87y | Hurdle |
| 3.20pm | The Ultima Handicap Chase (Premier Handicap) | 3m 1f | Chase |
| 4.00pm | The Unibet Champion Hurdle (Grade 1) | 2m 87y | Hurdle |
| 4.40pm | The TrustATrader Plate Handicap Chase (Premier Handicap) | 2m 4f 44y | Chase |
| 5.20pm | The Princess Royal National Hunt Novices’ Handicap Chase | 3m 5f 201y | Chase |
| Times | Race | Distance | Type |
|---|---|---|---|
| 13.20pm | The Turners Novices’ Hurdle Race (Grade 1) | 2m abt 5f | Hurdle |
| 14.00pm | The Brown Advisory Novices’ Steeple Chase | 3m | Chase |
| 14.40pm | The Coral Cup Hurdle (Premier Handicap) | 2m abt 5f | Hurdle |
| 15.20pm | The Glenfarclas Cross Country Steeple Chase | 3m abt 5 ½f | Chase |
| 16.00pm | The BetMGM Queen Mother Champion Steeple Chase (Grade 1) | Abt 2m | Chase |
| 16.40pm | The Debenhams Johnny Henderson Grand Annual Handicap Steeple (Premier Handicap) | 2m | Chase |
| 17.20pm | The Weatherbys Champion Bumper (Grade 1) | 2m | Bumper |
| Times | Race | Distance | Type |
|---|---|---|---|
| 1.20pm | The Ryanair Mares’ Novices’ Hurdle (Grade 2) | 2m 179y | Hurdle |
| 2.00pm | The Jack Richards Novices’ Limited Handicap (Grade 2) | 2m 4f | Chase |
| 2.40pm | The Close Brothers Mares’ Hurdle (Grade 1) | 2m 4f 56y | Hurdle |
| 3.20pm | The Paddy Power Stayers’ Hurdle (Grade 1) | 2m 7f 213y | Hurdle |
| 4.00pm | The Ryanair Chase (Grade 1) | 2m 4f 127y | Chase |
| 4.40pm | The Pertemps Network Final Handicap Hurdle (Premier Handicap) | 2m 7f 113y | Hurdle |
| 5.20pm | The Rosconn Group Fulke Walwyn Kim Muir Amateur Jockeys’ Handicap Chase | 3m 2f | Chase |
| Times | Race | Distance | Type |
|---|---|---|---|
| 13.20pm | The JCB Triumph Hurdle (Grade 1) | 2m 179y | Hurdle |
| 14.00pm | The William Hill County Handicap Hurdle Race (Premier Handicap) | 2m 179y | Hurdle |
| 14.40pm | The Mrs Paddy Power Mares’ Steeple Chase (Chase 2) | 2m 4f 127y | Chase |
| 15.20pm | The Albert Bartlett Novices’ Hurdle Race (Grade 1) | 2m 7f 213y | Hurdle |
| 16.00pm | The Boodies Cheltenham Gold Cup Steeple Chase (Grade 1) | 3m 2f 70y | Chase |
| 16.40pm | The St. James’s Place Festival Hunters Chase | 3m 2f 70y | Chase |
| 17.20pm | Martin Pipe Conditional Jockeys’ Handicap Hurdle | 2m 4f 56y | Hurdle |
You can withdraw from your account at any time, provided that you do not have any outstanding verification requests and that your balance is above £10. Once requested, we will process your winnings within 4-24 hours.
Yes, Bally Bet typically runs Cheltenham Festival offers, including bet and get promotions, enhanced odds, and race-specific deals across the four days of the meeting.
Bally Bet supports each-way betting on Cheltenham Festival races. Place terms vary by race and field size, so it’s always worth checking the specific market before placing your bet.
Steve Ryder previews the King George VI & Queen Elizabeth Stakes 2026 and picks out his best bet.
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