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Having been at the forefront of the Asian online betting scene for over a decade, 138SunGame made the move into the European market and rebranded as 138.com after setting up shop in the Isle of Man. Since launching in Europe, the operator has added a range of different sports to their arsenal, as well as putting their name out there through a number of sponsorship deals with Premier League football clubs, most notably as the main sponsors of recently-promoted Watford FC.
On the back of their links with football, that has been the main sport embraced by 138.com over the past couple of years. Covering a plethora of football leagues from across the globe, the operator has established itself with the UK and Ireland market, evident from the sports they focus on, such as football, horse racing, cricket and cycling. But those major sports are accompanied with an impressive selection of those more “exotic” sporting events that are growing in popularity, such as MMA, Gaelic sports and hurling.
Boasting a smart and simple-to-use website, 138.com has come a long way in a short time. The way the operator has gained a foot-hold in the European betting market, and in particular the UK, is enough evidence to suggest the former king of the Asian betting scene could be set to make a real name for itself in Europe.
As soon as you arrive on the 138.com website, the smartly-designed red and black theme runs throughout the platform. The Asian influence is clear for all to see with the Chinese symbols part of 138.com’s logo. A number of Asian languages can be used by clicking the box on the top right of the page, including Chinese, Vietnamese and Thai, as well as English. A large graphic dominates the centre of the home page, listing a string of Daily Specials across the banner, but it’s easy to find the list of sporting options down the left-hand side of the interface.
The text throughout 138.com is easy-to-see and sleek, and the different sports and upcoming events are clearly labelled and simple to add to your virtual betting slip. With a detailed list of statistics, results and betting rules listed below the sports, it’s easy for punters to quickly do some research before placing a wager. On the right-hand side, live betting and a live schedule provide 138.com members the chance to quickly involve themselves in the action.
The Sporting Betting Menu
138.com have stacked their virtual betting platform with sports from across the spectrum, ensuring nobody can accuse the operator of being all style and no substance. The presence of in-play betting means punters are able to up the ante when it comes to betting on football, horse racing and cricket. And while it’s football and horse racing where 138.com really excel, the operator has ensured it can cater to betting fans of all persuasions, including darts, MMA, Aussie rules, snooker and E-sports in their sporting lists.
Placing bets with 138.com is simple for all sporting events and works the same way for all the various events the operator cover. Punters simply find the event they wish wager on, make the selection and then enter the amount they wish to bet on the betting slip on the right of the interface. Then it’s just a case of confirming the selection and waiting to see if your bet has come off and if your betting balance receives a boost.
The Tech Wizardry
To go with the vast sporting options and attractive interface, 138.com has added a number of interesting and useful features to assist their punters, from the live calendar to the presence of the best deals of the day. And when it comes to security, 138.com members can rest assured the operator has them covered, with a verification process in place before any withdrawals can be made. And compatible with a host of mobile devices, 138.com punters can enjoy everything the virtual betting platform has to offer from wherever they are, be it at home, on the bus or even in the bath.
As with a lot of betting companies these days, a lot of 138.com’s online presence comes from their various social media platforms. Keeping in touch with its members is crucial to ensuring punters are aware of new betting bonuses or attractive breaking odds and can therefore take advantage of them. From their regularly updated Twitter and Facebook accounts, to the new updates they release on Pinterest, 138.com has embraced social media and has felt the benefits of it, attracting a lot of betting fans to their website who might not have previously found it and helping put the word out.
Bonuses and Bargains
While the main course has to be the impressive interface and vast sporting options, 138.com’s bonuses and offers is a very delicious dessert for its members. One of the best aspects of 138.com has been their tendency to release odds earlier than some of their rivals. But their welcome promotions and offers that have really helped put 138.com on the map.
Signing-up to the sportsbook sees punters rewarded a free bet worth up to £50 after depositing at least £10 in your new account. Within the confines of the bonus, the most that can be wagered is £100, but this is still a fantastic promotion for you to use to help kick off your time with 138.com.
And it doesn’t stop there, with a host of other offers available for new punters as well as existing members, such as the Combi Special, where you simply place a football accumulator of six teams or more and if only one team lets you down, 138.com will refund the stake as a free bet. If you prefer betting on horse racing or tennis or any of a number of sports, there is something for everyone when joining 138.com.
View from the Betting Floor
Despite being relatively new to the European betting scene, 138.com have wasted little time in establishing themselves as one of the most exciting young operators on the market. The ambition of 138.com has been clear from their many sponsorship deals in English football, and they certainly back up that ambition with a really solid virtual betting platform on which punters have a number of chances to win big money. And with some fantastic offers and promotions, 138.com make it hard to think of reasons why not to return.
*Smooth and sleek interface that is easy to use.
*Detailed statistics and live results section to help punters.
*Wide selection of sporting events.
*Simple virtual betting slip.