Odds on West Ham to win the Championship have shortened from 9/4 to 5/4 with BetGoodwin, with four of 20 bookmakers cutting their odds. Best price now 5/4.
The odds on West Ham to win the Championship have been slashed from 9/4 to 5/4 with BetGoodwin, and the bookmakers have clearly decided one bad afternoon is not enough to knock the Hammers off their perch.
West Ham have shortened from 9/4 to 5/4 with BetGoodwin, with four of 20 bookmakers cutting their odds.
The best price on West Ham to win the Championship is 13/8 with StarSportsBet.
Middlesbrough are next in the betting at 9/4 with Betfair Sportsbook.
The cut comes despite a home defeat to Southampton on 24 October 2026 that ended a nine-match unbeaten run.
Let's not dress it up: West Ham were second best for a long stretch against Southampton at the London Stadium. Kuryu Matsuki, James Bree and Lewis Dobbin all struck in the first half for the away side, and the 2-3 final score brought a nine-match unbeaten league run to a halt for Nuno Espírito Santo's team. Kyle Walker-Peters and Tomáš Souček got on the scoresheet for the home side, Souček's goal arriving in second-half stoppage time, so the Hammers kept fighting right to the end even after a messy afternoon at the back.
So why are bookmakers cutting the price rather than pushing it out? Because the market is judging the whole body of work, not one result. Before Southampton came to town, West Ham were grinding out the kind of results that win titles, like the stubborn 1-0 win at Swansea, where Mukasa scored the only goal before the break and Kilman was named man of the match. That consistency is this side's real strength, and BetGoodwin's cut to 5/4 reads as a vote of confidence in it. Losing once in this division is not a crisis, and the odds on West Ham suggest the bookmakers agree.
Championship Win Market odds
Best odds on West Ham to win the Championship are 13/8 with StarSportsBet, worst 6/4 with Bet365.
Last updated: 26 October 2026, 20:38 UK time
Odds below are live and may have changed since publishing this article.
Are West Ham favourites to win the Championship?
Yes. West Ham are the favourites at a best price of 13/8 with StarSportsBet, and on the evidence of their season so far that feels about right. Middlesbrough are the nearest challengers at 9/4 with Betfair Sportsbook, and the EFL confirmed Boro were sitting near the top of the table after the weekend's games. Southampton's win at the London Stadium has strengthened their own promotion push, though the bookmakers still see them as outsiders for the title rather than genuine rivals to the top two.
West Ham – 13/8 with StarSportsBet, the market leaders after the cut.
Middlesbrough – 9/4 with Betfair Sportsbook, sitting near the top of the table.
Southampton – 8/1 with Paddy Power, fresh from their win over the favourites.
Wolverhampton – 8/1 with Betway, level with Southampton in the betting.
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What do West Ham need to do to win the Championship?
Bounce back, and quickly. West Ham host West Bromwich Albion at the London Stadium on 31 October 2026, then go on the road to Cardiff on 4 November 2026. Those are exactly the outings where the consistency that built the unbeaten run has to show up again, and where the defence needs to look far tighter than it did in that first half against Southampton. Souček's late goal and Walker-Peters' contribution show the fight is still there in front of goal. Our view is simple: the Hammers are rightly at the head of the Championship odds and the cut makes sense, but anyone taking the shorter prices is backing them to turn this into a blip rather than the start of a slide. If Middlesbrough keep picking up points, the gap at the top of the market could close fast.
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