Everyone’s favourite reality TV show starts again on Saturday and although the nation’s favourite presenting duo will not be teaming up this year, the show could not have secured a much better replacement for Ant than the talented Holly Willoughby.

The contestants have been announced and one of the surprise names included is 71-year-old Harry Redknapp. I can’t see the football manager taking well to life in the jungle – sleeping in a hammock battling creepy crawlies is a far cry from sitting in a dugout or in a TV studio. If he doesn’t walk I’ll be impressed.

Dr Who star John Barrowman was made the early favourite when the market first opened – he’s popular, dramatic and will demand a lot of screen time. However, at 4/1 I’d happily pass on this price as a lot of screen time can work against you if your personality begins to grate on the public.

A man who has climbed to the head of the market over the last two days has been James McVey. As you may have seen in our article ‘How to find the winner of I'm A Celebrity 2018’, the lead guitarist of British Band ‘The Vamps’ fits the bill if you look at previous winners over the past 15 years.

But it is the recent trends that interest me far more than this, and the last three winners have all been female, under the age of 30 and reality stars. This is why 28-year-old Emily Atack at 6/1 is the outstanding bet.

Whilst Emily arguably doesn’t quite fit the ‘Reality Star’ billing of the other three, she rose to fame on one of the most popular sitcom TV series in Britain this decade, The Inbetweeners. The comedy actor claims she is still known as ‘Charlotte Big Jugs’ to this day.

The fact she is only really known as the character she played will only work in her favour, as it means we are still to see who ‘Emily’ really is, so she has plenty of room to grow and endear herself to the public. If her personality shines through and she gets stuck into the challenges, I expect her to go favourite sooner rather than later.

Looking at the other end of the market, the one price that jumps out at me is Nick Knowles at 11/1. The DIY SOS staple has long been a popular face on TV and has even been labelled a ‘heartthrob’ in his time. Whilst I am not so sure the 56-year-old presenter from Middlesex can win it, his building background proves he can become a prominent and vital figure within the camp, which could see him slot comfortably into the top three.

Emily Atack - 2pts e/w @ 6/1
Knowles - 1pt e/w @ 11/1